Brandwave

How popular isHuggies in search?

In August 2026, there were an estimated 301K branded searches for Huggies worldwide which is up 22.4% over the last 11 months. Huggies holds 39.6% estimated Share of Search among nappy brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pampers59.2%
  2. Huggies39.6%
  3. Rascal and Friends0.58%
  4. Eco by Naty0.47%
  5. Treasures0.12%
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Which nappy brands compete with Huggies?

Huggies against nappy brands worldwide, by month

Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesRascal and FriendsEco by NatyTreasures
Oct 202567.9%30.4%1%0.67%0.11%
Nov 202568%30.4%1%0.54%0.09%
Dec 202568.1%30.5%0.82%0.54%0.09%
Jan 202668%30.4%0.82%0.67%0.09%
Feb 202663.7%34.8%0.76%0.62%0.1%
Mar 202668.2%30.5%0.67%0.55%0.09%
Apr 202668.2%30.5%0.67%0.55%0.11%
May 202668.3%30.5%0.67%0.45%0.09%
Jun 202663.8%34.9%0.62%0.51%0.12%
Jul 202663.8%34.9%0.62%0.51%0.14%
Aug 202659.2%39.6%0.58%0.47%0.12%
Sep 2026—————

  1. 1.Pampers

    59.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Huggies

    39.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.7 points.

  3. 3.Rascal and Friends

    0.58%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Eco by Naty

    0.47%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Treasures

    0.12%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Huggies and its closest rivals

How has branded search demand for Huggies changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Huggies worldwide rose from 246K to 301K.
  • Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands worldwide increased from 30.4% to 39.6%.

How did search popularity change for nappy brands worldwide in August 2026?

  1. In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.

  2. In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.

  3. Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

Where does Huggies compete?

Huggies is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby wipe brands2nd of 536.3%Show ranking
Nappy brands2nd of 539.6%Shown above

How is Huggies measured?

Brandwave collects information about searches that people make online using Huggies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • huggies

Do you work for Huggies? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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