How popular isPampers in search?

In August 2026, there were an estimated 450K branded searches for Pampers worldwide which is down 18.2% over the last 11 months. Pampers holds 59.2% estimated Share of Search among nappy brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which nappy brands compete with Pampers?

Pampers against nappy brands worldwide, by month

Month	Pampers	Huggies	Rascal and Friends	Eco by Naty	Treasures
Oct 2025	67.9%	30.4%	1%	0.67%	0.11%
Nov 2025	68%	30.4%	1%	0.54%	0.09%
Dec 2025	68.1%	30.5%	0.82%	0.54%	0.09%
Jan 2026	68%	30.4%	0.82%	0.67%	0.09%
Feb 2026	63.7%	34.8%	0.76%	0.62%	0.1%
Mar 2026	68.2%	30.5%	0.67%	0.55%	0.09%
Apr 2026	68.2%	30.5%	0.67%	0.55%	0.11%
May 2026	68.3%	30.5%	0.67%	0.45%	0.09%
Jun 2026	63.8%	34.9%	0.62%	0.51%	0.12%
Jul 2026	63.8%	34.9%	0.62%	0.51%	0.14%
Aug 2026	59.2%	39.6%	0.58%	0.47%	0.12%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pampers Procter & Gamble	59.2%	450K	0%	-4.6 points
2, held 2nd	Huggies	39.6%	301K	+22.4%	+4.7 points
3, held 3rd	Rascal and Friends	0.58%	4.4K	0%	0 points
4, held 4th	Eco by Naty	0.47%	3.6K	0%	0 points
5, held 5th	Treasures	0.12%	880	-12%	0 points

1.Pampers
59.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.6 points.
2.Huggies
39.6%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.7 points.
3.Rascal and Friends
0.58%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.Eco by Naty
0.47%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.Treasures
0.12%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Pampers and its closest rivals

How has branded search demand for Pampers changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Pampers worldwide fell from 550K to 450K.
Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide decreased from 67.9% to 59.2%.
Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide peaked at 68.3% in May 2026 and was lowest at 59.2% in August 2026.

How did search popularity change for nappy brands worldwide in August 2026?

4 changes

In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

Where does Pampers compete?

Pampers is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Baby wipe brands	1st of 5	54.3%	Show ranking
Nappy brands	1st of 5	59.2%	Shown above

How is Pampers measured?

Brandwave collects information about searches that people make online using Pampers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term