Huggies vs Pampers:Which is more popular by branded search?
In August 2026, Pampers had more branded searches than Huggies among baby wipe brands worldwide. Pampers was estimated to have 450K branded searches compared to Huggies’ 301K, and held a 54.3% Share of Search versus Huggies’ 36.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Huggies or Pampers?
Compare the baby wipe brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | WaterWipes | Curash | Johnson's |
|---|---|---|---|---|---|
| Oct 2025 | 64% | 28.6% | 7% | 0.34% | — |
| Nov 2025 | 64% | 28.6% | 7% | 0.28% | — |
| Dec 2025 | 64.8% | 29% | 5.8% | 0.42% | — |
| Jan 2026 | 63.9% | 28.6% | 7% | 0.42% | — |
| Feb 2026 | 60.1% | 32.9% | 6.6% | 0.39% | — |
| Mar 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Apr 2026 | 64% | 28.6% | 7% | 0.34% | — |
| May 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Jun 2026 | 59.3% | 32.4% | 8% | 0.38% | — |
| Jul 2026 | 59.2% | 32.4% | 8% | 0.47% | — |
| Aug 2026 | 54.3% | 36.3% | 8.9% | 0.43% | — |
| Sep 2026 | — | — | — | — | — |
How has the Huggies and Pampers comparison changed over the last 12 months?
3 findings
- Pampers was ahead of Huggies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among baby wipe brands worldwide moved from 28.6% to 36.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide moved from 64% to 54.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for baby wipe brands worldwide in August 2026?
2 changes
In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Huggies’ and Pampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.