Brandwave

Nappy brands:Which brands are most popular in search?

In August 2026, Pampers was the most searched among nappy brands worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pampers59.2%
  2. Huggies39.6%
  3. Rascal and Friends0.58%
  4. Eco by Naty0.47%
  5. Treasures0.12%

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Share of SearchLeaderboard

Compare the nappy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nappy brands worldwide, by month

Share of Search by month for Pampers, Huggies. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesRascal and FriendsEco by NatyTreasures
Oct 202567.9%30.4%1%0.67%0.11%
Nov 202568%30.4%1%0.54%0.09%
Dec 202568.1%30.5%0.82%0.54%0.09%
Jan 202668%30.4%0.82%0.67%0.09%
Feb 202663.7%34.8%0.76%0.62%0.1%
Mar 202668.2%30.5%0.67%0.55%0.09%
Apr 202668.2%30.5%0.67%0.55%0.11%
May 202668.3%30.5%0.67%0.45%0.09%
Jun 202663.8%34.9%0.62%0.51%0.12%
Jul 202663.8%34.9%0.62%0.51%0.14%
Aug 202659.2%39.6%0.58%0.47%0.12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Pampers

    59.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Huggies

    39.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.7 points.

  3. 3.Rascal and Friends

    0.58%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Eco by Naty

    0.47%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Treasures

    0.12%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among nappy brands worldwide?

In August 2026, Pampers was the most searched among nappy brands worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set. Huggies is in 2nd place, 19.6 percentage points behind at 39.6% Share of Search.

Global nappy brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pampers67.9% → 59.2%68.3%May 202659.2%Aug 20261st
Huggies30.4% → 39.6%39.6%Aug 202630.4%Oct 20252nd
Rascal and Friends1% → 0.58%1%Nov 20250.58%Aug 20263rd
Eco by Naty0.67% → 0.47%0.67%Jan 20260.45%May 20264th
Treasures0.11% → 0.12%0.14%Jul 20260.09%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide decreased from 67.9% to 59.2%.
  • Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands worldwide increased from 30.4% to 39.6%.
  • Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide peaked at 68.3% in May 2026 and was lowest at 59.2% in August 2026.
  • Across the 11 months ending August 2026, Rascal and Friends, Eco by Naty and Treasures held steady: their estimated Share of Search among nappy brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for nappy brands worldwide in August 2026?

  1. In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.

  2. In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.

  3. Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

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