How popular isEco by Naty in search?
In August 2026, there were an estimated 3.6K branded searches for Eco by Naty worldwide which is down 33.3% over the last 11 months. Eco by Naty holds 0.47% estimated Share of Search among nappy brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pampers59.2%
Huggies39.6%Rascal and Friends0.58%
Eco by Naty0.47%
Treasures0.12%
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Which nappy brands compete with Eco by Naty?
Share of Search by month for Pampers, Huggies, Eco by Naty. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Rascal and Friends | Eco by Naty | Treasures |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.4% | 1% | 0.67% | 0.11% |
| Nov 2025 | 68% | 30.4% | 1% | 0.54% | 0.09% |
| Dec 2025 | 68.1% | 30.5% | 0.82% | 0.54% | 0.09% |
| Jan 2026 | 68% | 30.4% | 0.82% | 0.67% | 0.09% |
| Feb 2026 | 63.7% | 34.8% | 0.76% | 0.62% | 0.1% |
| Mar 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.09% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.11% |
| May 2026 | 68.3% | 30.5% | 0.67% | 0.45% | 0.09% |
| Jun 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.12% |
| Jul 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.14% |
| Aug 2026 | 59.2% | 39.6% | 0.58% | 0.47% | 0.12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 450K | 0% | -4.6 points | |
| 2, held 2nd | 39.6% | 301K | +22.4% | +4.7 points | |
| 3, held 3rd | 0.58% | 4.4K | 0% | 0 points | |
| 4, held 4th | 0.47% | 3.6K | 0% | 0 points | |
| 5, held 5th | 0.12% | 880 | -12% | 0 points |
1.
Pampers59.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.6 points.
2.
Huggies39.6%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.7 points.
0.58%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.47%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.12%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between Eco by Naty and its closest rivals
Every comparison with Eco by Naty
4 comparisons
How has branded search demand for Eco by Naty changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Eco by Naty worldwide fell from 5.4K to 3.6K.
- Across the 11 months ending August 2026, Eco by Naty’s estimated Share of Search among nappy brands worldwide held steady, from 0.67% to 0.47%.
How did search popularity change for nappy brands worldwide in August 2026?
4 changes
In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How is Eco by Naty measured?
Brandwave collects information about searches that people make online using Eco by Naty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- eco by naty
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