Eco by Naty vs Huggies:Which is more popular by branded search?
In August 2026, Huggies had more branded searches than Eco by Naty among nappy brands worldwide. Huggies was estimated to have 301K branded searches compared to Eco by Naty’s 3.6K, and held a 39.6% Share of Search versus Eco by Naty’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eco by Naty or Huggies?
Compare the nappy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huggies, Eco by Naty. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Rascal and Friends | Eco by Naty | Treasures |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.4% | 1% | 0.67% | 0.11% |
| Nov 2025 | 68% | 30.4% | 1% | 0.54% | 0.09% |
| Dec 2025 | 68.1% | 30.5% | 0.82% | 0.54% | 0.09% |
| Jan 2026 | 68% | 30.4% | 0.82% | 0.67% | 0.09% |
| Feb 2026 | 63.7% | 34.8% | 0.76% | 0.62% | 0.1% |
| Mar 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.09% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.11% |
| May 2026 | 68.3% | 30.5% | 0.67% | 0.45% | 0.09% |
| Jun 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.12% |
| Jul 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.14% |
| Aug 2026 | 59.2% | 39.6% | 0.58% | 0.47% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Eco by Naty and Huggies comparison changed over the last 12 months?
3 findings
- Huggies was ahead of Eco by Naty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eco by Naty’s estimated Share of Search among nappy brands worldwide moved from 0.67% to 0.47%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands worldwide moved from 30.4% to 39.6%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for nappy brands worldwide in August 2026?
2 changes
In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eco by Naty’s and Huggies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eco by Naty
1 branded search term
- eco by naty
Huggies
1 branded search term
- huggies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.