Eco by Naty vs Treasures:Which is more popular by branded search?
In August 2026, Eco by Naty had more branded searches than Treasures among nappy brands worldwide. Eco by Naty was estimated to have 3.6K branded searches compared to Treasures’ 880, and held a 0.47% Share of Search versus Treasures’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eco by Naty or Treasures?
Compare the nappy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eco by Naty, Treasures. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Rascal and Friends | Eco by Naty | Treasures |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.4% | 1% | 0.67% | 0.11% |
| Nov 2025 | 68% | 30.4% | 1% | 0.54% | 0.09% |
| Dec 2025 | 68.1% | 30.5% | 0.82% | 0.54% | 0.09% |
| Jan 2026 | 68% | 30.4% | 0.82% | 0.67% | 0.09% |
| Feb 2026 | 63.7% | 34.8% | 0.76% | 0.62% | 0.1% |
| Mar 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.09% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.11% |
| May 2026 | 68.3% | 30.5% | 0.67% | 0.45% | 0.09% |
| Jun 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.12% |
| Jul 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.14% |
| Aug 2026 | 59.2% | 39.6% | 0.58% | 0.47% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Eco by Naty and Treasures comparison changed over the last 12 months?
3 findings
- Eco by Naty was ahead of Treasures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eco by Naty’s estimated Share of Search among nappy brands worldwide moved from 0.67% to 0.47%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for nappy brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eco by Naty’s and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eco by Naty
1 branded search term
- eco by naty
Treasures
1 branded search term
- treasures nappies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.