Brandwave

Baby wipe brands:Which brands are most popular in search?

In August 2026, Pampers was the most searched among baby wipe brands worldwide, with an estimated 450K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pampers54.3%
  2. Huggies36.3%
  3. WaterWipes8.9%
  4. Curash0.43%
  5. Johnson's—

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Share of SearchLeaderboard

Compare the baby wipe brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby wipe brands worldwide, by month

Share of Search by month for Pampers, Huggies, WaterWipes. The figures are in the table below the chart.

View monthly share of search table
MonthPampersHuggiesWaterWipesCurashJohnson's
Oct 202564%28.6%7%0.34%—
Nov 202564%28.6%7%0.28%—
Dec 202564.8%29%5.8%0.42%—
Jan 202663.9%28.6%7%0.42%—
Feb 202660.1%32.9%6.6%0.39%—
Mar 202664%28.6%7%0.34%—
Apr 202664%28.6%7%0.34%—
May 202664%28.6%7%0.34%—
Jun 202659.3%32.4%8%0.38%—
Jul 202659.2%32.4%8%0.47%—
Aug 202654.3%36.3%8.9%0.43%—
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Pampers

    54.3%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Huggies

    36.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4 points.

  3. 3.WaterWipes

    8.9%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Curash

    0.43%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.Johnson's

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among baby wipe brands worldwide?

In August 2026, Pampers was the most searched among baby wipe brands worldwide, with an estimated 450K branded searches and 54.3% estimated Share of Search within this set. Huggies is in 2nd place, 18 percentage points behind at 36.3% Share of Search.

Global baby wipe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pampers64% → 54.3%64.8%Dec 202554.3%Aug 20261st
Huggies28.6% → 36.3%36.3%Aug 202628.6%Jan 20262nd
WaterWipes7% → 8.9%8.9%Aug 20265.8%Dec 20253rd
Curash0.34% → 0.43%0.47%Jul 20260.28%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide decreased from 64% to 54.3%.
  • Across the 11 months ending August 2026, Huggies’ estimated Share of Search among baby wipe brands worldwide increased from 28.6% to 36.3%.
  • Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide increased from 7% to 8.9%.
  • Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide peaked at 64.8% in December 2025 and was lowest at 54.3% in August 2026.
  • Across the 11 months ending August 2026, Huggies’ estimated Share of Search among baby wipe brands worldwide peaked at 36.3% in August 2026 and was lowest at 28.6% in January 2026.
  • Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.8% in December 2025.
  • Across the 11 months ending August 2026, Curash and Johnson's held steady: their estimated Share of Search among baby wipe brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby wipe brands worldwide in August 2026?

  1. In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.

  2. In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.

  3. In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.

  4. Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

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