How popular isJohnson's in search?
Johnson's has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Pampers54.3%
Huggies36.3%WaterWipes8.9%
Curash0.43%Johnson's—
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Which baby wipe brands compete with Johnson's?
Share of Search by month for Pampers, Huggies, WaterWipes, Johnson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | WaterWipes | Curash | Johnson's |
|---|---|---|---|---|---|
| Oct 2025 | 64% | 28.6% | 7% | 0.34% | — |
| Nov 2025 | 64% | 28.6% | 7% | 0.28% | — |
| Dec 2025 | 64.8% | 29% | 5.8% | 0.42% | — |
| Jan 2026 | 63.9% | 28.6% | 7% | 0.42% | — |
| Feb 2026 | 60.1% | 32.9% | 6.6% | 0.39% | — |
| Mar 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Apr 2026 | 64% | 28.6% | 7% | 0.34% | — |
| May 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Jun 2026 | 59.3% | 32.4% | 8% | 0.38% | — |
| Jul 2026 | 59.2% | 32.4% | 8% | 0.47% | — |
| Aug 2026 | 54.3% | 36.3% | 8.9% | 0.43% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 450K | 0% | -4.9 points | |
| 2, held 2nd | 36.3% | 301K | +22.4% | +4 points | |
| 3, held 3rd | 8.9% | 74K | +22.3% | +1 points | |
| 4, held 4th | 0.43% | 3.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Pampers54.3%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
Huggies36.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4 points.
8.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.
Curash0.43%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Johnson's and its closest rivals
How did search popularity change for baby wipe brands worldwide in August 2026?
4 changes
In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.
In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Where does Johnson's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby shampoo | — | — | Show ranking |
| Baby wipe brands | — | — | Shown above |
How is Johnson's measured?
Brandwave collects information about searches that people make online using Johnson's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- johnsons baby
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Is Johnson's your brand?
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