How popular isWeleda in search?
In September 2026, there were an estimated 228K branded searches for Weleda worldwide which is down 29.4% over the last 12 months. Weleda holds 32.4% estimated Share of Search among baby skincare brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mustela60.2%
Weleda32.4%Aveeno Baby7%
Gaia Skin Naturals0.27%Johnson's Baby0.06%
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Which baby skincare brands compete with Weleda?
Share of Search by month for Mustela, Weleda, Aveeno Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 41.9% | 5.3% | 0.21% | 0.04% |
| Nov 2025 | 52% | 41.4% | 6.3% | 0.24% | 0.04% |
| Dec 2025 | 53% | 40.5% | 6.1% | 0.29% | 0.04% |
| Jan 2026 | 53% | 40.6% | 6.1% | 0.23% | 0.05% |
| Feb 2026 | 56.8% | 37.4% | 5.5% | 0.26% | 0.05% |
| Mar 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| Apr 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| May 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.05% |
| Jun 2026 | 56.9% | 36.2% | 6.6% | 0.21% | 0.05% |
| Jul 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.05% |
| Aug 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.07% |
| Sep 2026 | 60.2% | 32.4% | 7% | 0.27% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 424K | -2.1% | -0.5 points | |
| 2, held 2nd | 32.4% | 228K | 0% | +0.4 points | |
| 3, held 3rd | 7% | 49.5K | 0% | +0.1 points | |
| 4, held 4th | 0.27% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.06% | 390 | -18.8% | 0 points |
1.
Mustela60.2%
Held 1st. 424K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
2.
Weleda32.4%
Held 2nd. 228K estimated branded searches, 0% vs prior month. Share +0.4 points.
7%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.27%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Weleda and its closest rivals
Every comparison with Weleda
8 comparisons
How has branded search demand for Weleda changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Weleda worldwide fell from 323K to 228K.
- Across the 12 months ending September 2026, Weleda’s estimated Share of Search among baby skincare brands worldwide decreased from 41.9% to 32.4%.
- Across the 12 months ending September 2026, Weleda’s estimated Share of Search among baby skincare brands worldwide peaked at 41.9% in October 2025 and was lowest at 32% in August 2026.
How did search popularity change for baby skincare brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Aveeno Baby worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Gaia Skin Naturals worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Weleda worldwide fell 29.4% over 12 measured months, from 323K to 228K in September 2026.
Where does Weleda compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby shampoo | 4th of 6 | 8.3% | Show ranking |
| Baby skincare brands | 2nd of 5 | 32.4% | Shown above |
How is Weleda measured?
Brandwave collects information about searches that people make online using Weleda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- weleda
- weleda baby
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