How popular isAquaphor in search?
In September 2026, people searched for Aquaphor by name about 845,000 times worldwide, about the same as the previous year. These searches made up 27.7% of all global baby skincare brand searches, placing Aquaphor second out of seven brands. These are worldwide searches for English-language branded terms.
CeraVe49.2%
Aquaphor27.7%
Mustela13.9%
Weleda7.5%
Aveeno Baby1.6%
Gaia Skin Naturals0.06%
Johnson's Baby0.01%
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Which baby skincare brands compete with Aquaphor?
Share of searches by month for CeraVe, Aquaphor, Mustela, Weleda. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Aquaphor | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.5% | 11.8% | 9.4% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 50.4% | 28.1% | 11.2% | 8.9% | 1.4% | 0.05% | <0.01% |
| Dec 2025 | 52.1% | 29.1% | 10% | 7.6% | 1.2% | 0.05% | <0.01% |
| Jan 2026 | 49.9% | 28% | 11.7% | 8.9% | 1.4% | 0.05% | 0.01% |
| Feb 2026 | 53.7% | 24.8% | 12.2% | 8% | 1.2% | 0.06% | 0.01% |
| Mar 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| May 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Jun 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.05% | 0.01% |
| Jul 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Aug 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Sep 2026 | 49.2% | 27.7% | 13.9% | 7.5% | 1.6% | 0.06% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 1.5M | -18% | -4.8 points | |
| 2, held 2nd | 27.7% | 845K | 0% | +2.8 points | |
| 3, held 3rd | 13.9% | 424K | -2.1% | +1.1 points | |
| 4, held 4th | 7.5% | 228K | 0% | +0.7 points | |
| 5, held 5th | 1.6% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 0.06% | 1.9K | 0% | 0 points | |
| 7, held 7th | 0.01% | 390 | -18.8% | 0 points |
1.
CeraVe49.2%
Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.8 points.
2.
Aquaphor27.7%
Held 2nd. 845K estimated branded searches, 0% vs prior month. Share +2.8 points.
3.
Mustela13.9%
Held 3rd. 424K estimated branded searches, -2.1% vs prior month. Share +1.1 points.
4.
Weleda7.5%
Held 4th. 228K estimated branded searches, 0% vs prior month. Share +0.7 points.
1.6%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.06%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Aquaphor and its closest rivals
Every comparison with Aquaphor
13 comparisons
How has branded search demand for Aquaphor changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aquaphor worldwide held steady at 845K.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide increased from 24.5% to 27.7%.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide peaked at 29.1% in December 2025 and was lowest at 24.5% in October 2025.
How did search popularity change for baby skincare brands worldwide in September 2026?
6 changes
In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.
In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%.
In September 2026, Weleda gained share of searches among baby skincare brands worldwide, from 6.7% to 7.5%.
In September 2026, CeraVe lost share of searches among baby skincare brands worldwide, from 54% to 49.2%.
Estimated monthly branded searches for Aveeno Baby worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
How are Aquaphor’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aquaphor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aquaphor
- aquaphor baby
Who owns Aquaphor?
Aquaphor is owned by Beiersdorf. Brandwave does not track any other brands owned by Beiersdorf.
Do you work for Aquaphor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Aquaphor compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby skincare brands | 2nd of 7 | 27.7% | Shown above |
| Lip care brands | 1st of 9 | 55.8% | Show ranking |
Is Aquaphor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.