Brandwave

Lip care brands:Which are searched most?

Burt's Bees and ChapStick share the highest estimated Share of Search among lip care brands worldwide, at 27.2% and 26.9% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Burt's Bees27.2%
  2. ChapStick26.9%
  3. Blistex18%
  4. Carmex18%
  5. Lanolips9.9%

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Share of SearchLeaderboard

Compare the lip balm and lip care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lip care brands worldwide, by month

Share of Search by month for Burt's Bees, ChapStick, Blistex, Carmex, Lanolips. The figures are in the table below the chart.

View monthly share of search table
MonthBurt's BeesChapStickBlistexCarmexLanolips
Oct 202526.6%26.4%17.6%21.6%7.9%
Nov 202529.6%23.9%16.1%19.6%10.8%
Dec 202524%23.8%19.6%19.6%13%
Jan 202621.1%25.5%20.9%20.9%11.5%
Feb 202622%26.6%17.7%21.8%11.9%
Mar 202622.9%27.7%18.5%22.7%8.3%
Apr 202625.2%24.9%20.3%20.3%9.1%
May 202626.1%25.9%17.4%21.1%9.5%
Jun 202620.5%30.1%20.2%20.2%9%
Jul 202623.8%28.9%19.3%19.3%8.7%
Aug 202623.8%28.8%19.3%19.3%8.7%
Sep 202627.2%26.9%18%18%9.9%

This month’s ranking, September 2026

  1. 1.Burt's Bees

    27.2%

    Moved from 2nd to 1st. 137K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  2. 2.ChapStick

    26.9%

    Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Blistex

    18%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Carmex

    18%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Lanolips

    9.9%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among lip care brands worldwide?

Burt's Bees and ChapStick share the highest estimated Share of Search among lip care brands worldwide, at 27.2% and 26.9% in September 2026.

Global lip care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Burt's Bees26.6% → 27.2%29.6%Nov 202520.5%Jun 20261st
ChapStick26.4% → 26.9%30.1%Jun 202623.8%Dec 20252nd
Blistex17.6% → 18%20.9%Jan 202616.1%Nov 20254th → 3rd
Carmex21.6% → 18%22.7%Mar 202618%Sep 20263rd → 4th
Lanolips7.9% → 9.9%13%Dec 20257.9%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide increased from 26.6% to 27.2%.
  • Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide increased from 26.4% to 26.9%.
  • Across the 12 months ending September 2026, Carmex’s estimated Share of Search among lip care brands worldwide decreased from 21.6% to 18%.
  • Across the 12 months ending September 2026, Lanolips’ estimated Share of Search among lip care brands worldwide increased from 7.9% to 9.9%.
  • Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide peaked at 29.6% in November 2025 and was lowest at 20.5% in June 2026.
  • Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide peaked at 30.1% in June 2026 and was lowest at 23.8% in December 2025.
  • Across the 12 months ending September 2026, Blistex’s estimated Share of Search among lip care brands worldwide peaked at 20.9% in January 2026 and was lowest at 16.1% in November 2025.
  • Across the 12 months ending September 2026, Carmex’s estimated Share of Search among lip care brands worldwide peaked at 22.7% in March 2026 and was lowest at 18% in September 2026.
  • Across the 12 months ending September 2026, Lanolips’ estimated Share of Search among lip care brands worldwide peaked at 13% in December 2025 and was lowest at 7.9% in October 2025.
  • Across the 12 months ending September 2026, Blistex rose from 4th to 3rd among lip care brands worldwide.
  • Across the 12 months ending September 2026, Carmex fell from 3rd to 4th among lip care brands worldwide.

How did search popularity change for lip care brands worldwide in September 2026?

  1. In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.

  2. In September 2026, Lanolips gained estimated Share of Search among lip care brands worldwide, from 8.7% to 9.9%.

  3. In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.

  4. In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

  5. In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

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