Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 0.67% of all global lip care brand searches, placing La Roche-Posay eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, La Roche-Posay appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

La Roche-Posay is the eighth most searched of 9 competitors and the second most recommended in AI answers.

  1. AquaphorShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Burt's BeesShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ChapStickShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Summer FridaysShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. La Roche-PosayShare of searches 0.67%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aquaphor1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. Summer Fridays4th
  5. Burt's Bees–
  6. ChapStick–
  7. Blistex–
  8. Carmex–
  9. Lanolips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lip care brands compete with La Roche-Posay?

La Roche-Posay against lip care brands worldwide, by month

Share of searches by month for Aquaphor, Burt's Bees, ChapStick, Summer Fridays, Blistex, Carmex, Lanolips, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthAquaphorBurt's BeesChapStickSummer FridaysBlistexCarmexLanolipsLa Roche-PosayCeraVe
Oct 202548.2%9.8%9.7%14.4%6.4%7.9%2.9%0.47%0.26%
Nov 202544.9%11.2%9%16.5%6.1%7.4%4.1%0.54%0.24%
Dec 202544.8%9.1%9%16.5%7.4%7.4%4.9%0.54%0.3%
Jan 202649.7%8.3%10%10%8.2%8.2%4.5%0.74%0.33%
Feb 202650.6%8.4%10.1%10.1%6.8%8.3%4.6%0.61%0.5%
Mar 202651.5%8.5%10.3%10.3%6.9%8.4%3.1%0.62%0.34%
Apr 202654.3%9%8.9%8.9%7.3%7.3%3.3%0.65%0.36%
May 202655.1%9.1%9%9%6.1%7.4%3.3%0.66%0.29%
Jun 202659.1%6.6%9.7%7.9%6.5%6.5%2.9%0.58%0.26%
Jul 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Aug 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Sep 202655.8%9.3%9.2%9.2%6.1%6.1%3.4%0.67%0.37%

  1. 1.Aquaphor

    55.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Burt's Bees

    9.3%

    Moved from 4th to 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.ChapStick

    9.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Summer Fridays

    9.2%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blistex

    6.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carmex

    6.1%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Lanolips

    3.4%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  8. 8.La Roche-Posay

    0.67%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.CeraVe

    0.37%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

70 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among lip care brands worldwide held steady, from 0.47% to 0.67%.

How did search popularity change for lip care brands worldwide in September 2026?

6 changes

  1. In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.

  2. In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%.

  3. In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.

  4. ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.

  5. Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are La Roche-Posay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay lip balm
  • la roche posay men
  • la roche posay vitamin c

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213.2%Show ranking
Face cleanser brands1st of 1516.8%Show ranking
Moisturizer brands1st of 1120.4%Show ranking
Body care brands1st of 925.7%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
SPF brands1st of 1029.9%Show ranking
Face wash brands1st of 630.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
Sensitive skin brands1st of 636.6%Show ranking
Face moisturizer brands1st of 537.6%Show ranking
Sunscreen brands1st of 1342.3%Show ranking
Retinol serums1st of 642.9%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 846.2%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Men's grooming brands6th of 90.03%Show ranking
Face sunscreen brands1st of 660.4%Show ranking
Lip care brands8th of 90.67%Shown above
Vitamin C serum brands4th of 126.8%Show ranking
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