Brandwave

How popular isLaneige in search?

In September 2026, there were an estimated 450K branded searches for Laneige worldwide which is down 18.2% over the last 12 months. Laneige holds 3.2% estimated Share of Search among skincare brands worldwide and is ranked 10th of 20 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil14.6%
  2. CeraVe13.7%
  3. La Roche-Posay13.1%
  4. The Ordinary10.1%
  5. Beauty of Joseon7.5%
  6. Neutrogena6.7%
  7. Clinique4.8%
  8. Bioderma3.9%
  9. Kiehl's3.9%
  10. Laneige3.2%
  11. +10 more
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Which skincare brands compete with Laneige?

Laneige against skincare brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Beauty of Joseon, Neutrogena, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Paula's Choice, Medik8, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonNeutrogenaCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXDermalogicaSKIN1004TrilogyDrunk ElephantAntipodesThe INKEY List
Oct 202514.2%15.6%12.5%8.3%5.4%7%5.6%3.8%4.6%3.8%3.1%3.8%2.5%2.8%1.7%1.5%1.1%1.4%0.75%0.69%
Nov 202512.7%12.6%11.9%11.2%6%5.4%6.5%3.6%6.5%4.4%2.9%3.5%2.8%2.6%2%1.7%0.72%1.6%0.58%0.89%
Dec 202513.2%14.5%13.6%9%5.6%6.6%6.1%3.3%5%5%2.7%3.4%2.2%3.1%1.5%1.6%0.82%1.5%0.55%0.75%
Jan 202614.4%14.3%13.5%8.9%6.8%6.5%4.9%4%4%4%2.7%3.3%2.7%3%1.8%1.6%0.99%1.2%0.54%0.74%
Feb 202614%15.3%15.1%8.3%6.6%7%4.5%3.7%3.7%3.7%3%3.6%2.4%2.8%1.7%1.5%0.91%1.1%0.61%0.68%
Mar 202612.9%13.8%16.1%8.8%7%6.9%4.8%4%4%3.2%3.2%3.2%2.6%2.9%1.8%1.6%0.79%0.97%0.65%0.72%
Apr 202612.9%13.9%16.2%10.4%7.5%6.8%4.9%4%3.2%2.7%2.7%3.3%2.6%3%1.5%1.6%0.8%0.97%0.53%0.73%
May 202612.1%14.2%16.9%8.9%7.9%7.1%5.1%4.1%3.4%2.8%2.8%3.3%2.2%3.2%1.5%1.6%0.83%0.83%0.56%0.62%
Jun 202613.1%15.1%15.1%9.6%8.6%6.7%4.5%3.7%3.7%2.5%3%2.9%2.4%2.8%1.7%1.8%0.91%0.91%0.61%0.56%
Jul 202614.2%15.3%15.3%9.7%7.1%6.5%4.6%3.7%3.1%3.1%3.1%3%2.8%2.7%1.4%1.5%0.92%0.75%0.62%0.57%
Aug 202613.7%15%14.7%9.3%6.9%7.7%4.4%3.6%3.6%3%3%3.5%2.8%2.7%1.6%1.7%0.89%0.89%0.59%0.54%
Sep 202614.6%13.7%13.1%10.1%7.5%6.7%4.8%3.9%3.9%3.2%3.2%3.1%3.1%2.9%1.8%1.5%0.96%0.79%0.65%0.59%

  1. 1.Cetaphil

    14.6%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +0.9 points.

  2. 2.CeraVe

    13.7%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  3. 3.La Roche-Posay

    13.1%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.1%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Beauty of Joseon

    7.5%

    Moved from 6th to 5th. 1M estimated branded searches, -0.11% vs prior month. Share +0.6 points.

  6. 6.Neutrogena

    6.7%

    Moved from 5th to 6th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  7. 7.Clinique

    4.8%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Bioderma

    3.9%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Kiehl's

    3.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Laneige

    3.2%

    Moved from 11th to 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    3.2%

    Moved from 12th to 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Paula's Choice

    3.1%

    Moved from 10th to 12th. 436K estimated branded searches, -18% vs prior month. Share -0.4 points.

  13. 13.Medik8

    3.1%

    Held 13th. 429K estimated branded searches, 0% vs prior month. Share +0.3 points.

  14. 14.COSRX

    2.9%

    Held 14th. 402K estimated branded searches, -1.7% vs prior month. Share +0.2 points.

  15. 15.Dermalogica

    1.8%

    Moved from 16th to 15th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  16. 16.SKIN1004

    1.5%

    Moved from 15th to 16th. 214K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  17. 17.Trilogy

    0.96%

    Moved from 18th to 17th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  18. 18.Drunk Elephant

    0.79%

    Moved from 17th to 18th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  19. 19.Antipodes

    0.65%

    Held 19th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  20. 20.The INKEY List

    0.59%

    Held 20th. 82.7K estimated branded searches, -0.21% vs prior month. Share 0 points.

Compare search popularity between Laneige and its closest rivals

Every comparison with Laneige

How has branded search demand for Laneige changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Laneige worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide decreased from 3.8% to 3.2%.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide peaked at 5% in December 2025 and was lowest at 2.5% in June 2026.
  • Across the 12 months ending September 2026, Laneige rose from 11th to 10th among skincare brands worldwide.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.6% estimated Share of Search.

  2. In September 2026, Beauty of Joseon overtook Neutrogena to rank 5th among skincare brands worldwide, with 7.5% estimated Share of Search.

  3. In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.3% to 10.1%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 14.7% to 13.1%.

  5. In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 15% to 13.7%.

  6. In September 2026, Neutrogena lost estimated Share of Search among skincare brands worldwide, from 7.7% to 6.7%.

Where does Laneige compete?

Laneige is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands10th of 203.2%Shown above
Face toner brands3rd of 1410.6%Show ranking
Printer toner brands3rd of 1410.6%Show ranking

How is Laneige measured?

Brandwave collects information about searches that people make online using Laneige’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • laneige

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How the Brand Demand Index is measured

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