Brandwave

Korean skincare brands:Which brands are most popular in search?

In August 2026, Beauty of Joseon was the most searched among korean skincare brands worldwide, with an estimated 1M branded searches and 56.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beauty of Joseon56.8%
  2. COSRX22.2%
  3. SKIN100414.3%
  4. Anua6%
  5. Round Lab0.68%

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Share of SearchLeaderboard

Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among korean skincare brands worldwide, by month

Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202552.1%27%14.4%6.1%0.39%
Nov 202554.1%23.6%15.6%6.4%0.3%
Dec 202550.2%27.7%14.4%7.3%0.41%
Jan 202655.1%24.4%13.4%6.8%0.37%
Feb 202656.4%23.8%12.7%6.6%0.43%
Mar 202657.3%24%12.7%5.5%0.54%
Apr 202658.9%23.1%12.2%5.3%0.5%
May 202659%23.6%12.3%4.5%0.58%
Jun 202661.3%20.1%12.6%5.3%0.71%
Jul 202659%22.8%12.3%5.3%0.68%
Aug 202656.8%22.2%14.3%6%0.68%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Beauty of Joseon

    56.8%

    held 1st · 1M estimated branded searches · 0% vs prior month · -2.2 points

  2. 2.COSRX

    22.2%

    held 2nd · 409K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.SKIN1004

    14.3%

    held 3rd · 262K estimated branded searches · +20.7% vs prior month · +2 points

  4. 4.Anua

    6%

    held 4th · 110K estimated branded searches · +17.6% vs prior month · +0.7 points

  5. 5.Round Lab

    0.68%

    held 5th · 12.5K estimated branded searches · +3.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among korean skincare brands worldwide?

In August 2026, Beauty of Joseon was the most searched among korean skincare brands worldwide, with an estimated 1M branded searches and 56.8% estimated Share of Search within this set. COSRX is in 2nd place, 34.6 percentage points behind at 22.2% Share of Search.

Global korean skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Beauty of Joseon52.1% → 56.8%61.3%Jun 202650.2%Dec 20251st
COSRX27% → 22.2%27.7%Dec 202520.1%Jun 20262nd
SKIN100414.4% → 14.3%15.6%Nov 202512.2%Apr 20263rd
Anua6.1% → 6%7.3%Dec 20254.5%May 20264th
Round Lab0.39% → 0.68%0.71%Jun 20260.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide increased from 52.1% to 56.8%.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide decreased from 27% to 22.2%.
  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide peaked at 61.3% in June 2026 and was lowest at 50.2% in December 2025.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide peaked at 27.7% in December 2025 and was lowest at 20.1% in June 2026.
  • Across the 11 months ending August 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide peaked at 15.6% in November 2025 and was lowest at 12.2% in April 2026.
  • Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands worldwide peaked at 7.3% in December 2025 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, SKIN1004, Anua and Round Lab held steady: their estimated Share of Search among korean skincare brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for korean skincare brands worldwide in August 2026?

  1. In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.

  3. In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.

  4. In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.

  5. Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.

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