Brandwave

COSRX vs SKIN1004:Which is more popular by branded search?

In August 2026, COSRX had more branded searches than SKIN1004 among korean skincare brands worldwide. COSRX was estimated to have 409K branded searches compared to SKIN1004’s 262K, and held a 22.2% Share of Search versus SKIN1004’s 14.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among korean skincare brands worldwide in August 2026Which is more popular in search, COSRX or SKIN1004?
COSRX22.2%409K searches
vs
SKIN100414.3%262K searches

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Which is more popular in search, COSRX or SKIN1004?

Compare brands that offer Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COSRX and SKIN1004 among korean skincare brands worldwide, by month

Share of Search by month for COSRX, SKIN1004. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202552.1%27%14.4%6.1%0.39%
Nov 202554.1%23.6%15.6%6.4%0.3%
Dec 202550.2%27.7%14.4%7.3%0.41%
Jan 202655.1%24.4%13.4%6.8%0.37%
Feb 202656.4%23.8%12.7%6.6%0.43%
Mar 202657.3%24%12.7%5.5%0.54%
Apr 202658.9%23.1%12.2%5.3%0.5%
May 202659%23.6%12.3%4.5%0.58%
Jun 202661.3%20.1%12.6%5.3%0.71%
Jul 202659%22.8%12.3%5.3%0.68%
Aug 202656.8%22.2%14.3%6%0.68%
Sep 2026—————

How has the COSRX and SKIN1004 comparison changed over the last 12 months?

  • COSRX was ahead of SKIN1004 in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide moved from 27% to 22.2%, and its estimated monthly branded searches moved from 413K to 409K.
  • Across the 11 months ending August 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 220K to 262K.

How did search popularity change for korean skincare brands worldwide in August 2026?

  1. In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.

How each brand is measured

Brandwave collects information about searches that people make online using COSRX’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

6 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx com
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

SKIN1004

5 branded search terms

  • skin1004
  • skin1004 centella
  • skin1004 com
  • skin1004 skincare
  • skincare skin1004

How the Brand Demand Index is measured

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