CeraVe vs La Roche-Posay:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than La Roche-Posay among moisturiser brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 28.8% Share of Search versus La Roche-Posay’s 28.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or La Roche-Posay?
Compare the moisturiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, La Roche-Posay. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Nivea |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.1% | 28.5% | 7.5% | 7.5% |
| Nov 2025 | 28.8% | 27.2% | 29.1% | 6.7% | 8.2% |
| Dec 2025 | 30.2% | 28.4% | 27.5% | 7% | 7% |
| Jan 2026 | 28.9% | 27.2% | 29% | 6.7% | 8.2% |
| Feb 2026 | 29.7% | 29.1% | 27% | 7.1% | 7.1% |
| Mar 2026 | 28% | 32.7% | 26.1% | 6.6% | 6.6% |
| Apr 2026 | 28.1% | 32.7% | 26.1% | 6.6% | 6.6% |
| May 2026 | 28.4% | 33.8% | 24.2% | 6.8% | 6.8% |
| Jun 2026 | 30.1% | 30.1% | 26.3% | 6% | 7.4% |
| Jul 2026 | 28.6% | 28.5% | 26.6% | 5.7% | 10.5% |
| Aug 2026 | 28.8% | 28.1% | 26.2% | 8.4% | 8.4% |
| Sep 2026 | — | — | — | — | — |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: La Roche-Posay took it in March 2026, CeraVe took it in June 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide moved from 31.3% to 28.8%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide moved from 25.1% to 28.1%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for moisturiser brands worldwide in August 2026?
1 change
La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
La Roche-Posay
1 branded search term
- la roche posay
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