Brandwave

Skincare brands:Which are searched most?

In September 2026, Cetaphil was the most searched among skincare brands worldwide, with an estimated 2M branded searches and 14.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil14.6%
  2. CeraVe13.7%
  3. La Roche-Posay13.1%
  4. The Ordinary10.1%
  5. Beauty of Joseon7.5%
  6. Neutrogena6.7%
  7. Clinique4.8%
  8. Bioderma3.9%
  9. Kiehl's3.9%
  10. Laneige3.2%
  11. +10 more

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Share of SearchLeaderboard

Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among skincare brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Beauty of Joseon, Neutrogena, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Paula's Choice, Medik8, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonNeutrogenaCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXDermalogicaSKIN1004TrilogyDrunk ElephantAntipodesThe INKEY List
Oct 202514.2%15.6%12.5%8.3%5.4%7%5.6%3.8%4.6%3.8%3.1%3.8%2.5%2.8%1.7%1.5%1.1%1.4%0.75%0.69%
Nov 202512.7%12.6%11.9%11.2%6%5.4%6.5%3.6%6.5%4.4%2.9%3.5%2.8%2.6%2%1.7%0.72%1.6%0.58%0.89%
Dec 202513.2%14.5%13.6%9%5.6%6.6%6.1%3.3%5%5%2.7%3.4%2.2%3.1%1.5%1.6%0.82%1.5%0.55%0.75%
Jan 202614.4%14.3%13.5%8.9%6.8%6.5%4.9%4%4%4%2.7%3.3%2.7%3%1.8%1.6%0.99%1.2%0.54%0.74%
Feb 202614%15.3%15.1%8.3%6.6%7%4.5%3.7%3.7%3.7%3%3.6%2.4%2.8%1.7%1.5%0.91%1.1%0.61%0.68%
Mar 202612.9%13.8%16.1%8.8%7%6.9%4.8%4%4%3.2%3.2%3.2%2.6%2.9%1.8%1.6%0.79%0.97%0.65%0.72%
Apr 202612.9%13.9%16.2%10.4%7.5%6.8%4.9%4%3.2%2.7%2.7%3.3%2.6%3%1.5%1.6%0.8%0.97%0.53%0.73%
May 202612.1%14.2%16.9%8.9%7.9%7.1%5.1%4.1%3.4%2.8%2.8%3.3%2.2%3.2%1.5%1.6%0.83%0.83%0.56%0.62%
Jun 202613.1%15.1%15.1%9.6%8.6%6.7%4.5%3.7%3.7%2.5%3%2.9%2.4%2.8%1.7%1.8%0.91%0.91%0.61%0.56%
Jul 202614.2%15.3%15.3%9.7%7.1%6.5%4.6%3.7%3.1%3.1%3.1%3%2.8%2.7%1.4%1.5%0.92%0.75%0.62%0.57%
Aug 202613.7%15%14.7%9.3%6.9%7.7%4.4%3.6%3.6%3%3%3.5%2.8%2.7%1.6%1.7%0.89%0.89%0.59%0.54%
Sep 202614.6%13.7%13.1%10.1%7.5%6.7%4.8%3.9%3.9%3.2%3.2%3.1%3.1%2.9%1.8%1.5%0.96%0.79%0.65%0.59%

This month’s ranking, September 2026

  1. 1.Cetaphil

    14.6%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +0.9 points.

  2. 2.CeraVe

    13.7%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  3. 3.La Roche-Posay

    13.1%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.1%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Beauty of Joseon

    7.5%

    Moved from 6th to 5th. 1M estimated branded searches, -0.11% vs prior month. Share +0.6 points.

  6. 6.Neutrogena

    6.7%

    Moved from 5th to 6th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  7. 7.Clinique

    4.8%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Bioderma

    3.9%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Kiehl's

    3.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Laneige

    3.2%

    Moved from 11th to 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    3.2%

    Moved from 12th to 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Paula's Choice

    3.1%

    Moved from 10th to 12th. 436K estimated branded searches, -18% vs prior month. Share -0.4 points.

  13. 13.Medik8

    3.1%

    Held 13th. 429K estimated branded searches, 0% vs prior month. Share +0.3 points.

  14. 14.COSRX

    2.9%

    Held 14th. 402K estimated branded searches, -1.7% vs prior month. Share +0.2 points.

  15. 15.Dermalogica

    1.8%

    Moved from 16th to 15th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  16. 16.SKIN1004

    1.5%

    Moved from 15th to 16th. 214K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  17. 17.Trilogy

    0.96%

    Moved from 18th to 17th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  18. 18.Drunk Elephant

    0.79%

    Moved from 17th to 18th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  19. 19.Antipodes

    0.65%

    Held 19th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  20. 20.The INKEY List

    0.59%

    Held 20th. 82.7K estimated branded searches, -0.21% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among skincare brands worldwide?

In September 2026, Cetaphil was the most searched among skincare brands worldwide, with an estimated 2M branded searches and 14.6% estimated Share of Search within this set. CeraVe is in 2nd place, 1 percentage point behind at 13.7% Share of Search.

Global skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cetaphil14.2% → 14.6%14.6%Sep 202612.1%May 20262nd → 1st
CeraVe15.6% → 13.7%15.6%Oct 202512.6%Nov 20251st → 2nd
La Roche-Posay12.5% → 13.1%16.9%May 202611.9%Nov 20253rd
The Ordinary8.3% → 10.1%11.2%Nov 20258.3%Feb 20264th
Beauty of Joseon5.4% → 7.5%8.6%Jun 20265.4%Oct 20257th → 5th
Neutrogena7% → 6.7%7.7%Aug 20265.4%Nov 20255th → 6th
Clinique5.6% → 4.8%6.5%Nov 20254.4%Aug 20266th → 7th
Bioderma3.8% → 3.9%4.1%May 20263.3%Dec 202510th → 8th
Kiehl's4.6% → 3.9%6.5%Nov 20253.1%Jul 20268th → 9th
Laneige3.8% → 3.2%5%Dec 20252.5%Jun 202611th → 10th
SkinCeuticals3.1% → 3.2%3.2%Mar 20262.7%Apr 202612th → 11th
Paula's Choice3.8% → 3.1%3.8%Oct 20252.9%Jun 20269th → 12th
Medik82.5% → 3.1%3.1%Sep 20262.2%Dec 202514th → 13th
COSRX2.8% → 2.9%3.2%May 20262.6%Nov 202513th → 14th
Dermalogica1.7% → 1.8%2%Nov 20251.4%Jul 202615th
SKIN10041.5%1.8%Jun 20261.5%Feb 202616th
Trilogy1.1% → 0.96%1.1%Oct 20250.72%Nov 202518th → 17th
Drunk Elephant1.4% → 0.79%1.6%Nov 20250.75%Jul 202617th → 18th
Antipodes0.75% → 0.65%0.75%Oct 20250.53%Apr 202619th
The INKEY List0.69% → 0.59%0.89%Nov 20250.54%Aug 202620th

Each finding as a sentence

  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among skincare brands worldwide decreased from 15.6% to 13.7%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among skincare brands worldwide increased from 12.5% to 13.1%.
  • Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among skincare brands worldwide increased from 8.3% to 10.1%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide increased from 5.4% to 7.5%.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide decreased from 5.6% to 4.8%.
  • Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide decreased from 4.6% to 3.9%.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide decreased from 3.8% to 3.2%.
  • Across the 12 months ending September 2026, Paula's Choice’s estimated Share of Search among skincare brands worldwide decreased from 3.8% to 3.1%.
  • Across the 12 months ending September 2026, Medik8’s estimated Share of Search among skincare brands worldwide increased from 2.5% to 3.1%.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide decreased from 1.4% to 0.79%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among skincare brands worldwide peaked at 14.6% in September 2026 and was lowest at 12.1% in May 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among skincare brands worldwide peaked at 15.6% in October 2025 and was lowest at 12.6% in November 2025.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among skincare brands worldwide peaked at 16.9% in May 2026 and was lowest at 11.9% in November 2025.
  • Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among skincare brands worldwide peaked at 11.2% in November 2025 and was lowest at 8.3% in February 2026.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide peaked at 8.6% in June 2026 and was lowest at 5.4% in October 2025.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among skincare brands worldwide peaked at 7.7% in August 2026 and was lowest at 5.4% in November 2025.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide peaked at 6.5% in November 2025 and was lowest at 4.4% in August 2026.
  • Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide peaked at 6.5% in November 2025 and was lowest at 3.1% in July 2026.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide peaked at 5% in December 2025 and was lowest at 2.5% in June 2026.
  • Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among skincare brands worldwide.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among skincare brands worldwide.
  • Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 5th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Neutrogena fell from 5th to 6th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Clinique fell from 6th to 7th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Bioderma rose from 10th to 8th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Kiehl's fell from 8th to 9th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Laneige rose from 11th to 10th among skincare brands worldwide.
  • Across the 12 months ending September 2026, SkinCeuticals rose from 12th to 11th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Paula's Choice fell from 9th to 12th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Medik8 rose from 14th to 13th among skincare brands worldwide.
  • Across the 12 months ending September 2026, COSRX fell from 13th to 14th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Trilogy rose from 18th to 17th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Drunk Elephant fell from 17th to 18th among skincare brands worldwide.
  • Across the 12 months ending September 2026, Dermalogica, SKIN1004, Antipodes and The INKEY List held steady: their estimated Share of Search among skincare brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.6% estimated Share of Search.

  2. In September 2026, Beauty of Joseon overtook Neutrogena to rank 5th among skincare brands worldwide, with 7.5% estimated Share of Search.

  3. In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.3% to 10.1%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 14.7% to 13.1%.

  5. In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 15% to 13.7%.

  6. In September 2026, Neutrogena lost estimated Share of Search among skincare brands worldwide, from 7.7% to 6.7%.

  7. In September 2026, Dermalogica rose from 16th to 15th among skincare brands worldwide.

  8. In September 2026, Laneige rose from 11th to 10th among skincare brands worldwide.

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