Cetaphil vs The Ordinary:Which is more popular by branded search?
In August 2026, Cetaphil had more branded searches than The Ordinary among everyday skincare brands worldwide. Cetaphil was estimated to have 2.1M branded searches compared to The Ordinary’s 199K, and held a 40.2% Share of Search versus The Ordinary’s 3.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or The Ordinary?
Compare brands that offer everyday facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Cetaphil and The Ordinary comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide moved from 39.7% to 40.2%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among everyday skincare brands worldwide moved from 4.3% to 3.8%, and its estimated monthly branded searches moved from 225K to 199K.
How did search popularity change for everyday skincare brands worldwide in August 2026?
2 changes
In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
Put your own brand in this comparison
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