How popular isCetaphil in search?
In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 40.2% estimated Share of Search among everyday skincare brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
CeraVe44.1%
Cetaphil40.2%
Paula's Choice10.2%
The Ordinary3.8%
The INKEY List1.6%
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Which everyday skincare brands compete with Cetaphil?
Share of Search by month for CeraVe, Cetaphil, Paula's Choice, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 2.3M | +2.1% | -0.2 points | |
| 2, held 2nd | 40.2% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 10.2% | 532K | +20.6% | +1.5 points | |
| 4, held 4th | 3.8% | 199K | -2.9% | -0.2 points | |
| 5, held 5th | 1.6% | 83.3K | +0.02% | 0 points |
1.
CeraVe44.1%
held 1st · 2.3M estimated branded searches · +2.1% vs prior month · -0.2 points
2.
Cetaphil40.2%
held 2nd · 2.1M estimated branded searches · 0% vs prior month · -1 points
10.2%
held 3rd · 532K estimated branded searches · +20.6% vs prior month · +1.5 points
3.8%
held 4th · 199K estimated branded searches · -2.9% vs prior month · -0.2 points
1.6%
held 5th · 83.3K estimated branded searches · +0.02% vs prior month · 0 points
Compare search popularity between Cetaphil and its closest rivals
How has branded search demand for Cetaphil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide increased from 39.7% to 40.2%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide peaked at 41.9% in January 2026 and was lowest at 38.3% in May 2026.
How did search popularity change for everyday skincare brands worldwide in August 2026?
4 changes
In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.
How is Cetaphil measured?
Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
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Is Cetaphil your brand?
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