Cetaphil vs Klorane:Which is searched more?
In September 2026, Cetaphil had more branded searches than Klorane among eye makeup remover brands worldwide. Cetaphil was estimated to have 2M branded searches compared to Klorane’s 22.4K, and held a 27.9% Share of Search versus Klorane’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or Klorane?
Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Klorane. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | La Roche-Posay | L'Oreal | Neutrogena | Estée Lauder | Clinique | Klorane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 22.9% | 12.5% | 12.9% | 15.2% | 10.3% | 0.28% |
| Nov 2025 | 24.6% | 23% | 10.3% | 10.4% | 18.8% | 12.5% | 0.23% |
| Dec 2025 | 24.1% | 24.9% | 11.1% | 12% | 16.6% | 11.1% | 0.2% |
| Jan 2026 | 27.9% | 26.2% | 11.7% | 12.7% | 11.7% | 9.6% | 0.21% |
| Feb 2026 | 25.8% | 27.8% | 12.4% | 12.9% | 12.4% | 8.4% | 0.23% |
| Mar 2026 | 23.8% | 29.9% | 10.9% | 12.8% | 13.3% | 9% | 0.25% |
| Apr 2026 | 24.5% | 30.7% | 11.2% | 13% | 11.2% | 9.2% | 0.25% |
| May 2026 | 22.6% | 31.5% | 11.5% | 13.3% | 11.5% | 9.5% | 0.26% |
| Jun 2026 | 25.4% | 29.1% | 13% | 12.9% | 10.7% | 8.7% | 0.29% |
| Jul 2026 | 26.7% | 28.7% | 12.8% | 12.3% | 10.5% | 8.6% | 0.29% |
| Aug 2026 | 26% | 27.9% | 12.5% | 14.6% | 10.3% | 8.4% | 0.28% |
| Sep 2026 | 27.9% | 25% | 13.6% | 12.8% | 11.2% | 9.2% | 0.31% |
How has the Cetaphil and Klorane comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Klorane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among eye makeup remover brands worldwide moved from 26% to 27.9%, and its estimated monthly branded searches moved from 2.1M to 2M.
- Across the 12 months ending September 2026, Klorane’s estimated Share of Search among eye makeup remover brands worldwide moved from 0.28% to 0.31%, and its estimated monthly branded searches held steady at 22.4K.
How did search popularity change for eye makeup remover brands worldwide in September 2026?
1 change
In September 2026, Cetaphil overtook La Roche-Posay to become the leader among eye makeup remover brands worldwide, with 27.9% estimated Share of Search.
Other head-to-heads among eye makeup remover brands
Cetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs L'Oreal: compare search popularityCetaphil vs Neutrogena: compare search popularity
Cetaphil vs Estée Lauder: compare search popularity
- La Roche-Posay vs L'Oreal: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Klorane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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