Brandwave

How popular isNeutrogena in search?

In September 2026, there were an estimated 935K branded searches for Neutrogena worldwide which is down 9.4% over the last 12 months. Neutrogena holds 14.9% estimated Share of Search among eye makeup remover brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay29.2%
  2. Cetaphil16%
  3. L'Oreal16%
  4. Neutrogena14.9%
  5. Estée Lauder13.1%
  6. Clinique10.7%
  7. Klorane<0.01%
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Which eye makeup remover brands compete with Neutrogena?

Neutrogena against eye makeup remover brands worldwide, by month

Share of Search by month for La Roche-Posay, Cetaphil, L'Oreal, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCetaphilL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526.5%14.5%14.5%14.9%17.7%11.9%<0.01%
Nov 202526.3%14.3%11.7%11.9%21.5%14.3%<0.01%
Dec 202528.6%12.8%12.8%13.8%19.2%12.8%<0.01%
Jan 202630.4%16.6%13.6%14.7%13.6%11.2%<0.01%
Feb 202632.2%14.4%14.4%14.9%14.4%9.7%<0.01%
Mar 202633.5%14.9%12.2%14.4%14.9%10.1%<0.01%
Apr 202634.5%15.4%12.6%14.6%12.6%10.4%<0.01%
May 202635.5%13%13%15%13%10.7%<0.01%
Jun 202633.3%14.9%14.9%14.7%12.2%10%<0.01%
Jul 202633.5%14.9%14.9%14.3%12.3%10.1%<0.01%
Aug 202632.4%14.5%14.5%17%11.9%9.7%<0.01%
Sep 202629.2%16%16%14.9%13.1%10.7%<0.01%

  1. 1.La Roche-Posay

    29.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  2. 2.Cetaphil

    16%

    Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.L'Oreal

    16%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Neutrogena

    14.9%

    Moved from 2nd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -2.1 points.

  5. 5.Estée Lauder

    13.1%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Clinique

    10.7%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Klorane

    <0.01%

    Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare search popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena worldwide fell from 1M to 935K.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among eye makeup remover brands worldwide peaked at 17% in August 2026 and was lowest at 11.9% in November 2025.
  • Across the 12 months ending September 2026, Neutrogena fell from 3rd to 4th among eye makeup remover brands worldwide.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 2nd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  3. In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%.

  4. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 9.7% to 10.7%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 32.4% to 29.2%.

  6. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 17% to 14.9%.

Where does Neutrogena compete?

Neutrogena is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks2nd of 64.8%Show ranking
Skincare brands5th of 208.3%Show ranking
Face cleanser brands5th of 148.7%Show ranking
Cleansers4th of 614%Show ranking
Moisturiser brands5th of 514.7%Show ranking
Eye makeup remover brands4th of 714.9%Shown above
Face wash brands4th of 516%Show ranking
Sunscreen brands2nd of 1120.3%Show ranking
Make up remover1st of 624.4%Show ranking
Baby sunscreen2nd of 624.7%Show ranking
Face sunscreen brands2nd of 531.5%Show ranking
Hand cream2nd of 633.8%Show ranking

How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • neutrogena
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena suntan lotion

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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