Brandwave

How popular isPaula's Choice in search?

In September 2026, there were an estimated 436K branded searches for Paula's Choice worldwide which is down 21% over the last 12 months. Paula's Choice holds 0.02% estimated Share of Search among skincare brands worldwide and is ranked 20th of 20 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay16.2%
  2. CeraVe13.2%
  3. The Ordinary10.8%
  4. Cetaphil8.8%
  5. Neutrogena8.3%
  6. Beauty of Joseon5.9%
  7. Clinique5.9%
  8. +10 more
  9. Antipodes0.8%
  10. The INKEY List0.36%
  11. Paula's Choice0.02%
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Which skincare brands compete with Paula's Choice?

Paula's Choice against skincare brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Medik8, COSRX, Dermalogica, Paula's Choice. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsMedik8COSRXDermalogicaSKIN1004TrilogyDrunk ElephantAntipodesThe INKEY ListPaula's Choice
Oct 202515.4%15.4%8.4%8.4%8.7%4.6%6.9%4.6%5.7%4.6%3.8%2.5%2.5%2.1%1.7%1.4%1.7%0.93%0.42%0.02%
Nov 202514.4%11.8%11.8%7.8%6.5%5.3%7.8%4.3%7.8%5.3%3.5%2.9%2.4%2.4%1.9%0.87%1.9%0.71%0.58%0.02%
Dec 202516.7%13.7%9.1%7.5%8.1%5%7.5%4.1%6.1%6.1%3.4%2.2%2.7%1.8%1.8%1%1.8%0.68%0.45%0.02%
Jan 202616.6%13.5%9%9%8%6.1%6.1%5%5%5%3.3%2.7%2.7%2.2%1.8%1.2%1.5%0.67%0.45%0.02%
Feb 202618.6%15.2%8.3%8.3%8.6%5.6%5.6%4.6%4.6%4.6%3.7%2.5%2.5%2%1.7%1.1%1.4%0.75%0.41%0.02%
Mar 202619.5%13%8.7%8.7%8.4%5.9%5.9%4.8%4.8%3.9%3.9%2.6%2.6%2.1%1.8%0.96%1.2%0.78%0.43%0.02%
Apr 202619.7%13.2%10.8%8.8%8.3%5.9%5.9%4.8%4%3.2%3.2%2.6%2.6%1.8%1.8%0.97%1.2%0.65%0.44%0.02%
May 202620.6%13.8%9.2%7.5%8.7%6.2%6.2%5.1%4.1%3.4%3.4%2.3%2.8%1.9%1.9%1%1%0.68%0.37%0.02%
Jun 202618.4%15%10%8.2%8.1%6.8%5.5%4.5%4.5%3%3.7%2.5%2.5%2%2%1.1%1.1%0.74%0.33%0.02%
Jul 202618.8%15.3%10.2%8.4%8%5.6%5.6%4.6%3.8%3.8%3.8%3.1%2.5%1.7%1.7%1.1%0.92%0.76%0.34%0.02%
Aug 202618.1%14.8%9.9%8.1%9.5%5.4%5.4%4.4%4.4%3.6%3.6%3%2.4%2%2%1.1%1.1%0.73%0.33%0.02%
Sep 202616.2%13.2%10.8%8.8%8.3%5.9%5.9%4.9%4.9%4%4%3.2%2.7%2.2%1.8%1.2%0.97%0.8%0.36%0.02%

  1. 1.La Roche-Posay

    16.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  2. 2.CeraVe

    13.2%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    10.8%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Cetaphil

    8.8%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Neutrogena

    8.3%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Beauty of Joseon

    5.9%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Clinique

    5.9%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Bioderma

    4.9%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Kiehl's

    4.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Laneige

    4%

    Held 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    4%

    Held 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Medik8

    3.2%

    Held 12th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.COSRX

    2.7%

    Held 13th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Dermalogica

    2.2%

    Held 14th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.SKIN1004

    1.8%

    Held 15th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  16. 16.Trilogy

    1.2%

    Moved from 17th to 16th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  17. 17.Drunk Elephant

    0.97%

    Moved from 16th to 17th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  18. 18.Antipodes

    0.8%

    Held 18th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  19. 19.The INKEY List

    0.36%

    Held 19th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.Paula's Choice

    0.02%

    Held 20th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Paula's Choice and its closest rivals

Every comparison with Paula's Choice

How has branded search demand for Paula's Choice changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Paula's Choice worldwide fell from 552K to 436K.
  • Across the 12 months ending September 2026, Paula's Choice’s estimated Share of Search among skincare brands worldwide held steady at 0.02%.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.

  4. In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 18.1% to 16.2%.

  6. In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 14.8% to 13.2%.

Where does Paula's Choice compete?

Paula's Choice is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands20th of 200.02%Shown above
Everyday skincare brands4th of 57.4%Show ranking
Acne treatments6th of 60.04%Show ranking
Retinol serums6th of 60.04%Show ranking
Toners3rd of 69.9%Show ranking

How is Paula's Choice measured?

Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • paula s choice
  • paula's choice
  • paula's choice serum
  • paula's choice skincare
  • paula'schoice
  • paulas choice bha

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How the Brand Demand Index is measured

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