Paula's Choice vs Pixi:Which is more popular by branded search?

Name: Paula's Choice vs Pixi: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Paula's Choice had more branded searches than Pixi among toners worldwide. Paula's Choice was estimated to have 532K branded searches compared to Pixi’s 1.6K, and held a 17.7% Share of Search versus Pixi’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among toners worldwide in August 2026Which is more popular in search, Paula's Choice or Pixi?

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Which is more popular in search, Paula's Choice or Pixi?

Compare the toners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Paula's Choice and Pixi among toners worldwide, by month

Month	La Roche-Posay	Paula's Choice	The Ordinary	Thayers	Simple	Pixi
Oct 2025	69.3%	20.9%	8.5%	0.69%	0.46%	0.09%
Nov 2025	69.6%	20.3%	8.9%	0.69%	0.46%	0.07%
Dec 2025	72.6%	17.9%	8.3%	0.72%	0.39%	0.09%
Jan 2026	72.6%	17.9%	8.4%	0.72%	0.39%	0.08%
Feb 2026	73.7%	17.5%	7.6%	0.73%	0.4%	0.06%
Mar 2026	76%	15.3%	7.7%	0.62%	0.34%	0.05%
Apr 2026	76.1%	15.3%	7.5%	0.62%	0.34%	0.05%
May 2026	77.4%	15.1%	6.5%	0.63%	0.34%	0.05%
Jun 2026	76.8%	15%	7.2%	0.76%	0.34%	0.04%
Jul 2026	76.7%	15.1%	7%	0.76%	0.41%	0.05%
Aug 2026	74.5%	17.7%	6.6%	0.74%	0.4%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Paula's Choice and Pixi comparison changed over the last 12 months?

3 findings

Paula's Choice was ahead of Pixi in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 552K to 532K.
Across the 11 months ending August 2026, Pixi’s estimated Share of Search among toners worldwide moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for toners worldwide in August 2026?

2 changes

In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 15.1% to 17.7%.
Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Paula's Choice’s and Pixi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.