Brandwave

How popular isLa Roche-Posay?

In October 2026, people searched for La Roche-Posay by name about 3.8 million times worldwide, a 6.7% increase from the previous year. These searches made up 4.2% of all global face toner brand searches, placing La Roche-Posay tenth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about face toner brands, La Roche-Posay appeared in two of the five answers and was the second most recommended of the 13.

Search and AI answers in October 2026

La Roche-Posay is the tenth most searched of 13 competitors and the second most recommended in the AI answers we collected.

  1. ThayersShare of searches 21.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. AnuaShare of searches 21%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Beauty of JoseonShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LaneigeShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. La Roche-PosayShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top face toner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paula's Choice1st
  2. La Roche-Posay2nd
  3. Anua3rd
  4. The Ordinary3rd
  5. Thayers5th
  6. Round Lab6th
  7. Laneige7th
  8. COSRX8th
  9. Simple9th
  10. Beauty of Joseon–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paula's Choice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thayers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Round Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about face toner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for La Roche-Posay compared with other face toner brands worldwide?

La Roche-Posay against face toner brands worldwide, by month

Share of searches by month for Thayers, Anua, Beauty of Joseon, Laneige, The Ordinary, Pixi, COSRX, Paula's Choice, Round Lab, La Roche-Posay, Simple, Innisfree. The figures are in the table below the chart.

View monthly share of searches table
MonthThayersAnuaBeauty of JoseonLaneigeThe OrdinaryPixiCOSRXPaula's ChoiceRound LabLa Roche-PosaySimpleInnisfreeEssano
Nov 202523.4%15.1%5.5%10.1%6.7%11.3%5.5%8.3%4.5%4.5%3.7%1.3%0.03%
Dec 202524.1%15.6%5.7%8.5%7%11.7%4.7%8.5%4.7%4.7%3.8%1.1%0.04%
Jan 202621.9%14.1%6.3%9.4%7.7%12.3%5.2%7.7%5.2%5.2%3.5%1.5%0.06%
Feb 202624.9%16.1%5.9%8.8%7.2%9.8%4.8%7.2%4.8%4.8%3.9%1.7%0.06%
Mar 202624.3%15.7%7%7%7%10.2%5.7%7%5.7%4.7%3.8%1.7%0.05%
Apr 202624.3%15.7%7%8.6%7%9.6%4.7%7%5.7%4.7%3.8%1.7%0.04%
May 202624.4%15.8%5.8%7.1%8.7%11.2%4.7%7.1%5.8%3.9%3.9%1.7%0.07%
Jun 202625.6%16.6%6.1%6.1%9.1%8.3%4.9%7.4%6.1%4%4%1.8%0.06%
Jul 202626.1%16.8%6.2%6.2%7.5%8.4%5%6.2%6.2%4.1%5%2.2%0.07%
Aug 202625.7%16.6%7.4%6.1%7.4%8.3%5%6.1%6.1%4.1%5%2.2%0.11%
Sep 202625.4%16.4%7.3%7.3%7.3%8.2%4.9%6%6%4%4.9%2.2%0.09%
Oct 202621.8%21%7.7%7.7%7.7%7.4%5.1%5.1%5.1%4.2%4.2%2.8%0.07%

  1. 1.Thayers

    21.8%

    Held 1st. 62.7K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Anua

    21%

    Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +4.6 points.

  3. 3.Beauty of Joseon

    7.7%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Laneige

    7.7%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.The Ordinary

    7.7%

    Moved from 6th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Pixi

    7.4%

    Moved from 3rd to 6th. 21.4K estimated branded searches, +5.9% vs prior month. Share -0.8 points.

  7. 7.COSRX

    5.1%

    Moved from 9th to 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  8. 8.Paula's Choice

    5.1%

    Moved from 7th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.

  9. 9.Round Lab

    5.1%

    Moved from 8th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.

  10. 10.La Roche-Posay

    4.2%

    Moved from 11th to 10th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  11. 11.Simple

    4.2%

    Moved from 10th to 11th. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  12. 12.Innisfree

    2.8%

    Held 12th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  13. 13.Essano

    0.07%

    Held 13th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

La Roche-Posay, Beauty of Joseon and 8 other brands sell other things too, so only their searches that name this product count here, like “la roche posay toner”.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

68 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 3.5M to 3.8M.
  • Across the 12 months ending October 2026, La Roche-Posay’s share of searches among face toner brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.9% in May 2026.
  • Across the 12 months ending October 2026, La Roche-Posay fell from 9th to 10th among face toner brands worldwide.

How did search popularity change for face toner brands worldwide in October 2026?

6 changes

  1. In October 2026, Anua gained share of searches among face toner brands worldwide, from 16.4% to 21%.

  2. In October 2026, Innisfree gained share of searches among face toner brands worldwide, from 2.2% to 2.8%.

  3. In October 2026, Thayers lost share of searches among face toner brands worldwide, from 25.4% to 21.8%.

  4. In October 2026, Paula's Choice lost share of searches among face toner brands worldwide, from 6% to 5.1%.

  5. In October 2026, Round Lab lost share of searches among face toner brands worldwide, from 6% to 5.1%.

  6. In October 2026, Pixi lost share of searches among face toner brands worldwide, from 8.2% to 7.4%.

How are La Roche-Posay’s branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • effaclar
  • effaclar duo
  • la roche posay
  • la roche posay body cream
  • la roche posay body lotion
  • la roche posay cleanser
  • la roche posay effaclar
  • la roche posay eye cream
  • la roche posay eye makeup remover
  • la roche posay face cleanser
  • la roche posay face cream
  • la roche posay face moisturizer
  • la roche posay face wash
  • la roche posay facial cleanser
  • la roche posay foaming cleanser
  • la roche posay lip balm
  • la roche posay lotion
  • la roche posay men
  • la roche posay micellar water
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay retinol
  • la roche posay retinol serum
  • la roche posay sensitive skin
  • la roche posay spf
  • la roche posay sun cream
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toner
  • la roche posay vitamin c
  • la roche posay vitamin c serum

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked by how often people search for it in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2214.4%Show ranking
Pharmacy skincare brands1st of 537.7%Show ranking
Face cleanser brands5th of 166.4%Show ranking
Sunscreen brands2nd of 2019.5%Show ranking
Moisturizer brands3rd of 1111.9%Show ranking
Body lotion10th of 111%Show ranking
Lip care brands8th of 90.91%Show ranking
Acne treatments2nd of 635.1%Show ranking
Vitamin C serum brands6th of 125.3%Show ranking
Face toner brands10th of 134.2%Shown above
Micellar water brands4th of 42.7%Show ranking
Retinol serums4th of 612%Show ranking
Eye creams4th of 513.5%Show ranking
Eye makeup remover brands6th of 87.1%Show ranking
Sensitive skin brands5th of 613%Show ranking
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