Brandwave

Eye creams:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among eye creams worldwide, with an estimated 2.3M branded searches and 33.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe33.8%
  2. La Roche-Posay33%
  3. Estée Lauder12.1%
  4. Clinique9.9%
  5. Kiehl's8.1%
  6. The Ordinary2.9%

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Share of SearchLeaderboard

Compare the eye creams shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eye creams worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, Clinique, Kiehl's, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayEstée LauderCliniqueKiehl'sThe Ordinary
Oct 202532.4%25.9%17.3%11.7%9.5%3.2%
Nov 202525.8%24.4%20%13.3%13.3%3.1%
Dec 202529%27.3%18.3%12.2%10%3.1%
Jan 202632.3%30.4%13.6%11.2%9.1%3.5%
Feb 202632.7%32.1%14.3%9.6%7.9%3.3%
Mar 202629%33.9%15.1%10.2%8.3%3.5%
Apr 202630.4%35.4%12.9%10.6%7.1%3.5%
May 202630.1%35.8%13.1%10.8%7.2%3%
Jun 202633.3%33.2%12.2%10%8.2%3.1%
Jul 202633.8%33.7%12.4%10.1%6.8%3.1%
Aug 202633.8%33%12.1%9.9%8.1%2.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CeraVe

    33.8%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share 0 points.

  2. 2.La Roche-Posay

    33%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Estée Lauder

    12.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Clinique

    9.9%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kiehl's

    8.1%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.The Ordinary

    2.9%

    Held 6th. 199K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among eye creams worldwide?

In August 2026, CeraVe was the most searched among eye creams worldwide, with an estimated 2.3M branded searches and 33.8% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 0.8 percentage points behind at 33% Share of Search.

Global eye creams, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe32.4% → 33.8%33.8%Jul 202625.8%Nov 20251st
La Roche-Posay25.9% → 33%35.8%May 202624.4%Nov 20252nd
Estée Lauder17.3% → 12.1%20%Nov 202512.1%Aug 20263rd
Clinique11.7% → 9.9%13.3%Nov 20259.6%Feb 20264th
Kiehl's9.5% → 8.1%13.3%Nov 20256.8%Jul 20265th
The Ordinary3.2% → 2.9%3.5%Jan 20262.9%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide increased from 32.4% to 33.8%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide increased from 25.9% to 33%.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide decreased from 17.3% to 12.1%.
  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among eye creams worldwide decreased from 11.7% to 9.9%.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide decreased from 9.5% to 8.1%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide peaked at 33.8% in July 2026 and was lowest at 25.8% in November 2025.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide peaked at 35.8% in May 2026 and was lowest at 24.4% in November 2025.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide peaked at 20% in November 2025 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among eye creams worldwide peaked at 13.3% in November 2025 and was lowest at 9.6% in February 2026.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide peaked at 13.3% in November 2025 and was lowest at 6.8% in July 2026.
  • Across the 11 months ending August 2026, The Ordinary held steady: its estimated Share of Search among eye creams worldwide moved less than 0.5 percentage points.

How did search popularity change for eye creams worldwide in August 2026?

  1. In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

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