Brandwave

How popular isCeraVe in search?

In August 2026, there were an estimated 2.3M branded searches for CeraVe worldwide which held steady over the last 11 months. CeraVe holds 33.8% estimated Share of Search among eye creams worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe33.8%
  2. La Roche-Posay33%
  3. Estée Lauder12.1%
  4. Clinique9.9%
  5. Kiehl's8.1%
  6. The Ordinary2.9%
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Which eye creams compete with CeraVe?

CeraVe against eye creams worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, Clinique, Kiehl's, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayEstée LauderCliniqueKiehl'sThe Ordinary
Oct 202532.4%25.9%17.3%11.7%9.5%3.2%
Nov 202525.8%24.4%20%13.3%13.3%3.1%
Dec 202529%27.3%18.3%12.2%10%3.1%
Jan 202632.3%30.4%13.6%11.2%9.1%3.5%
Feb 202632.7%32.1%14.3%9.6%7.9%3.3%
Mar 202629%33.9%15.1%10.2%8.3%3.5%
Apr 202630.4%35.4%12.9%10.6%7.1%3.5%
May 202630.1%35.8%13.1%10.8%7.2%3%
Jun 202633.3%33.2%12.2%10%8.2%3.1%
Jul 202633.8%33.7%12.4%10.1%6.8%3.1%
Aug 202633.8%33%12.1%9.9%8.1%2.9%
Sep 2026——————

  1. 1.CeraVe

    33.8%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share 0 points.

  2. 2.La Roche-Posay

    33%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Estée Lauder

    12.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Clinique

    9.9%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kiehl's

    8.1%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.The Ordinary

    2.9%

    Held 6th. 199K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare search popularity between CeraVe and its closest rivals

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CeraVe worldwide held steady at 2.3M.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide increased from 32.4% to 33.8%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide peaked at 33.8% in July 2026 and was lowest at 25.8% in November 2025.

How did search popularity change for eye creams worldwide in August 2026?

  1. In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does CeraVe compete?

CeraVe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands1st of 528.8%Show ranking
Cleansers1st of 629.2%Show ranking
Face wash brands1st of 531.4%Show ranking
Eye creams1st of 633.8%Shown above
Acne treatments1st of 642%Show ranking
Everyday skincare brands1st of 544.1%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • cerave
  • cerave cleanser
  • cerave com
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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