How popular isCeraVe in search?
In August 2026, there were an estimated 2.3M branded searches for CeraVe worldwide which held steady over the last 11 months. CeraVe holds 26% estimated Share of Search among eye creams worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe26%La Roche-Posay25.4%
Estée Lauder18.7%
The Ordinary16.1%Clinique7.6%
Kiehl's6.2%
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Which eye creams compete with CeraVe?
Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, The Ordinary, Clinique, Kiehl's. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Estée Lauder | The Ordinary | Clinique | Kiehl's |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 19.7% | 26.3% | 13.2% | 8.9% | 7.3% |
| Nov 2025 | 18.5% | 17.5% | 28.5% | 16.5% | 9.5% | 9.5% |
| Dec 2025 | 21.8% | 20.5% | 27.5% | 13.5% | 9.2% | 7.5% |
| Jan 2026 | 24.8% | 23.3% | 20.8% | 15.4% | 8.6% | 7% |
| Feb 2026 | 25.4% | 24.9% | 22.3% | 13.7% | 7.5% | 6.1% |
| Mar 2026 | 22.3% | 26% | 23.2% | 14.3% | 7.8% | 6.4% |
| Apr 2026 | 23% | 26.8% | 19.5% | 17.3% | 8% | 5.4% |
| May 2026 | 23.3% | 27.8% | 20.3% | 14.7% | 8.3% | 5.6% |
| Jun 2026 | 25.5% | 25.5% | 18.7% | 16.3% | 7.7% | 6.3% |
| Jul 2026 | 25.9% | 25.8% | 19% | 16.4% | 7.8% | 5.2% |
| Aug 2026 | 26% | 25.4% | 18.7% | 16.1% | 7.6% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26% | 2.3M | +2.1% | +0.1 points | |
| 2, held 2nd | 25.4% | 2.2M | 0% | -0.4 points | |
| 3, held 3rd | 18.7% | 1.6M | 0% | -0.3 points | |
| 4, held 4th | 16.1% | 1.4M | -0.42% | -0.3 points | |
| 5, held 5th | 7.6% | 673K | 0% | -0.1 points | |
| 6, held 6th | 6.2% | 550K | +22.2% | +1.1 points |
1.
CeraVe26%
Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.1 points.
25.4%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
18.7%
Held 3rd. 1.6M estimated branded searches, 0% vs prior month. Share -0.3 points.
16.1%
Held 4th. 1.4M estimated branded searches, -0.42% vs prior month. Share -0.3 points.
5.
7.6%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
6.2%
Held 6th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
Compare search popularity between CeraVe and its closest rivals
How has branded search demand for CeraVe changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CeraVe worldwide held steady at 2.3M.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide increased from 24.6% to 26%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide peaked at 26% in August 2026 and was lowest at 18.5% in November 2025.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among eye creams worldwide.
How did search popularity change for eye creams worldwide in August 2026?
6 changes
In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.
Estimated monthly branded searches for La Roche-Posay worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.
Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Where does CeraVe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eye creams | 1st of 6 | 26% | Shown above |
| Moisturiser brands | 1st of 5 | 28.8% | Show ranking |
| Cleansers | 1st of 6 | 29.2% | Show ranking |
| Face wash brands | 1st of 5 | 31.4% | Show ranking |
| Acne treatments | 1st of 6 | 34.3% | Show ranking |
| Everyday skincare brands | 1st of 5 | 35.7% | Show ranking |
How is CeraVe measured?
Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
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Is CeraVe your brand?
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