CeraVe vs Simple:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than Simple among cleansers worldwide. CeraVe was estimated to have 2.3M branded searches compared to Simple’s 12.1K, and held a 29.2% Share of Search versus Simple’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or Simple?
Compare the cleansers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Garnier | Simple |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25% | 28.5% | 7.5% | 7.5% | 0.17% |
| Nov 2025 | 29.5% | 27.9% | 29.9% | 6.9% | 5.6% | 0.18% |
| Dec 2025 | 30.5% | 28.7% | 27.8% | 7% | 5.8% | 0.16% |
| Jan 2026 | 29.7% | 27.9% | 29.8% | 6.9% | 5.6% | 0.15% |
| Feb 2026 | 30% | 29.4% | 27.3% | 7.2% | 5.9% | 0.16% |
| Mar 2026 | 28% | 32.7% | 26.1% | 6.6% | 6.6% | 0.14% |
| Apr 2026 | 28% | 32.7% | 26% | 6.6% | 6.6% | 0.14% |
| May 2026 | 28.4% | 33.7% | 24.2% | 6.8% | 6.8% | 0.15% |
| Jun 2026 | 30.1% | 30.1% | 26.3% | 6% | 7.4% | 0.13% |
| Jul 2026 | 29.6% | 29.5% | 27.5% | 5.9% | 7.2% | 0.16% |
| Aug 2026 | 29.2% | 28.5% | 26.6% | 8.6% | 7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the CeraVe and Simple comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among cleansers worldwide moved from 31.3% to 29.2%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, Simple’s estimated Share of Search among cleansers worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for cleansers worldwide in August 2026?
0 changes
Neither CeraVe nor Simple moved beyond provider rounding among cleansers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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