Brandwave

How popular isSimple?

In October 2026, people searched for Simple by name about 1.4 million times worldwide, an 118.5% increase from the previous year. These searches made up 26.9% of all global face cleanser brand searches, placing Simple second out of 16 brands. When we asked both ChatGPT and Google AI Overviews about face cleanser brands, Simple appeared in two of the five answers and was the sixth most recommended of the 16.

Search and AI answers in October 2026

Simple is the second most searched of 16 competitors and the sixth most recommended in the AI answers we collected.

  1. CetaphilShare of searches 30.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SimpleShare of searches 26.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. CeraVeShare of searches 15.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GarnierShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. La Roche-PosayShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+11 more

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simple was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simple is the sixth most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Vanicream4th
  5. Neutrogena5th
  6. Simple6th
  7. Garnier–
  8. Bioderma–
  9. COSRX–
  10. Aveeno–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simple2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Simple compared with other face cleanser brands worldwide?

Simple against face cleanser brands worldwide, by month

Share of searches by month for Cetaphil, Simple, CeraVe, Garnier, La Roche-Posay, Bioderma, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilSimpleCeraVeGarnierLa Roche-PosayBiodermaNeutrogenaVanicreamCOSRXAveenoEucerinBeauty of JoseonKiehl'sThe OrdinarySKIN1004Medik8
Nov 202533.2%17.6%19.3%7.2%8%6.3%2.5%1.3%1.2%0.71%0.46%0.38%0.77%0.58%0.22%0.17%
Dec 202532.8%18.8%19.6%6.3%7.6%6.1%2.7%1.4%1.3%0.73%0.4%0.4%0.78%0.62%0.23%0.15%
Jan 202632.2%18.4%20.1%6.2%7.4%6.6%2.7%1.4%1.4%0.74%0.48%0.48%0.86%0.61%0.27%0.17%
Feb 202633.3%19.1%18.5%6.4%7.6%6.8%2.8%1.3%1.2%0.62%0.5%0.4%0.6%0.55%0.24%0.18%
Mar 202627.3%21.7%20.1%7.3%7.1%7.4%3.1%1.4%1.3%0.69%0.64%0.41%0.63%0.52%0.22%0.17%
Apr 202629.3%21.4%20.7%7.2%7%6.2%2.5%1.3%1.4%0.57%0.55%0.4%0.54%0.47%0.25%0.14%
May 202628.3%22.4%20%7.5%6.6%6.9%2.6%1.3%1.2%0.6%0.63%0.42%0.54%0.49%0.26%0.17%
Jun 202627.9%24.9%19.4%8.3%6%6.2%2.4%1.1%1%0.54%0.54%0.38%0.49%0.4%0.25%0.16%
Jul 202629.3%23.3%19.3%7.8%6.8%6.2%2.2%1.3%0.97%0.5%0.62%0.43%0.46%0.45%0.24%0.15%
Aug 202629%23%19.1%7.7%6.8%6.1%2.6%1.4%1.2%0.6%0.66%0.43%0.55%0.45%0.23%0.17%
Sep 202627.8%27.5%16.7%7.5%6.6%6%2.2%1.6%1.1%0.59%0.6%0.42%0.54%0.44%0.23%0.17%
Oct 202630.2%26.9%15.6%7.4%6.4%6%2.1%1.6%0.92%0.58%0.58%0.45%0.43%0.39%0.21%0.17%

  1. 1.Cetaphil

    30.2%

    Held 1st. 1.5M estimated branded searches, +35.9% vs prior month. Share +2.4 points.

  2. 2.Simple

    26.9%

    Held 2nd. 1.3M estimated branded searches, +22.4% vs prior month. Share -0.6 points.

  3. 3.CeraVe

    15.6%

    Held 3rd. 779K estimated branded searches, +16.8% vs prior month. Share -1.1 points.

  4. 4.Garnier

    7.4%

    Held 4th. 369K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  5. 5.La Roche-Posay

    6.4%

    Held 5th. 321K estimated branded searches, +21.6% vs prior month. Share -0.2 points.

  6. 6.Bioderma

    6%

    Held 6th. 301K estimated branded searches, +25.5% vs prior month. Share 0 points.

  7. 7.Neutrogena

    2.1%

    Held 7th. 106K estimated branded searches, +21.5% vs prior month. Share -0.1 points.

  8. 8.Vanicream

    1.6%

    Held 8th. 79.9K estimated branded searches, +22.4% vs prior month. Share 0 points.

  9. 9.COSRX

    0.92%

    Held 9th. 45.9K estimated branded searches, +0.53% vs prior month. Share -0.2 points.

  10. 10.Aveeno

    0.58%

    Moved from 11th to 10th. 29K estimated branded searches, +21.8% vs prior month. Share 0 points.

  11. 11.Eucerin

    0.58%

    Moved from 10th to 11th. 29K estimated branded searches, +21.3% vs prior month. Share 0 points.

  12. 12.Beauty of Joseon

    0.45%

    Moved from 14th to 12th. 22.4K estimated branded searches, +33.1% vs prior month. Share 0 points.

  13. 13.Kiehl's

    0.43%

    Moved from 12th to 13th. 21.5K estimated branded searches, +0.09% vs prior month. Share -0.1 points.

  14. 14.The Ordinary

    0.39%

    Moved from 13th to 14th. 19.3K estimated branded searches, +10.3% vs prior month. Share -0.1 points.

  15. 15.SKIN1004

    0.21%

    Held 15th. 10.7K estimated branded searches, +16.5% vs prior month. Share 0 points.

  16. 16.Medik8

    0.17%

    Held 16th. 8.4K estimated branded searches, +24.5% vs prior month. Share 0 points.

Cetaphil, CeraVe and 13 other brands sell other things too, so only their searches that name this product count here, like “cetaphil cleanser”.

Compare popularity between Simple and its closest rivals

Every comparison with Simple

25 comparisons

How has branded search demand for Simple changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Simple worldwide rose from 628K to 1.4M.
  • Across the 12 months ending October 2026, Simple’s share of searches among face cleanser brands worldwide increased from 17.6% to 26.9%.
  • Across the 12 months ending October 2026, Simple’s share of searches among face cleanser brands worldwide peaked at 27.5% in September 2026 and was lowest at 17.6% in November 2025.
  • Across the 12 months ending October 2026, Simple rose from 3rd to 2nd among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in October 2026?

6 changes

  1. In October 2026, Cetaphil gained share of searches among face cleanser brands worldwide, from 27.8% to 30.2%.

  2. In October 2026, CeraVe lost share of searches among face cleanser brands worldwide, from 16.7% to 15.6%.

  3. In October 2026, Simple lost share of searches among face cleanser brands worldwide, from 27.5% to 26.9%.

  4. In October 2026, Beauty of Joseon rose from 14th to 12th among face cleanser brands worldwide.

  5. In October 2026, Aveeno rose from 11th to 10th among face cleanser brands worldwide.

  6. In October 2026, Eucerin fell from 10th to 11th among face cleanser brands worldwide.

How are Simple’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simple cleanser
  • simple face wash
  • simple make up remover
  • simple skincare
  • simple toner
  • simpleskincare

Do you work for Simple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Simple compete?

Simple is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands2nd of 1626.9%Shown above
Face toner brands11th of 134.2%Show ranking
Make up remover6th of 62.7%Show ranking
Creator with pink hair and a pink jacket

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