Brandwave

Anua vs Simple:Which is more popular?

In October 2026, Anua had more branded searches than Simple among face toner brands worldwide. Anua had about 60,500 branded searches, while Simple had 12,100. Anua made up 21% of all face toner brand searches we track, and Simple accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about face toner brands, Anua appeared in two of the five answers and Simple in one. Anua was mentioned before Simple in every answer that named either.

Among face toner brands worldwide in October 2026

Who do people search for more?

Anua, about 5 searches for every 1 for Simple

Anua 60.5K searchesSimple 12.1K searches

Who does AI mention more?

Anua, mentioned in 2 of 5 answers, Simple in 1

Anua in 2 of 5Simple in 1 of 5

Who does AI recommend more?

Anua, named ahead of Simple in 2 of 2 answers

Anua first in 2Simple never first

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Top face toner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anua was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simple was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Anua was listed before Simple in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paula's Choice1st
  2. La Roche-Posay2nd
  3. Anua3rd
  4. The Ordinary3rd
  5. Thayers5th
  6. Round Lab6th
  7. Laneige7th
  8. COSRX8th
  9. Simple9th
  10. Beauty of Joseon–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paula's Choice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thayers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Round Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about face toner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Anua or Simple more popular in search?

This chart shows how often people search Google for Anua and Simple by name. Each line represents a brand's share of searches for all 13 face toner brands we track, month by month, from English-language searches worldwide.

Anua and Simple among face toner brands worldwide, by month

Share of searches by month for Anua, Simple. The figures are in the table below the chart.

View monthly share of searches table
MonthThayersAnuaBeauty of JoseonLaneigeThe OrdinaryPixiCOSRXPaula's ChoiceRound LabLa Roche-PosaySimpleInnisfreeEssano
Nov 202523.4%15.1%5.5%10.1%6.7%11.3%5.5%8.3%4.5%4.5%3.7%1.3%0.03%
Dec 202524.1%15.6%5.7%8.5%7%11.7%4.7%8.5%4.7%4.7%3.8%1.1%0.04%
Jan 202621.9%14.1%6.3%9.4%7.7%12.3%5.2%7.7%5.2%5.2%3.5%1.5%0.06%
Feb 202624.9%16.1%5.9%8.8%7.2%9.8%4.8%7.2%4.8%4.8%3.9%1.7%0.06%
Mar 202624.3%15.7%7%7%7%10.2%5.7%7%5.7%4.7%3.8%1.7%0.05%
Apr 202624.3%15.7%7%8.6%7%9.6%4.7%7%5.7%4.7%3.8%1.7%0.04%
May 202624.4%15.8%5.8%7.1%8.7%11.2%4.7%7.1%5.8%3.9%3.9%1.7%0.07%
Jun 202625.6%16.6%6.1%6.1%9.1%8.3%4.9%7.4%6.1%4%4%1.8%0.06%
Jul 202626.1%16.8%6.2%6.2%7.5%8.4%5%6.2%6.2%4.1%5%2.2%0.07%
Aug 202625.7%16.6%7.4%6.1%7.4%8.3%5%6.1%6.1%4.1%5%2.2%0.11%
Sep 202625.4%16.4%7.3%7.3%7.3%8.2%4.9%6%6%4%4.9%2.2%0.09%
Oct 202621.8%21%7.7%7.7%7.7%7.4%5.1%5.1%5.1%4.2%4.2%2.8%0.07%

How has branded search for Anua and Simple changed worldwide over the last 12 months?

3 findings
  • Anua was ahead of Simple in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Anua’s share of searches among face toner brands worldwide moved from 15.1% to 21%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending October 2026, Simple’s share of searches among face toner brands worldwide moved from 3.7% to 4.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for face toner brands worldwide in October 2026?

2 changes

  1. In October 2026, Anua gained share of searches among face toner brands worldwide, from 16.4% to 21%.

  2. In October 2026, Simple lost share of searches among face toner brands worldwide, from 4.9% to 4.2%.

How are Anua’s and Simple’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anua’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anua

1 branded search term

  • anua toner

Simple

1 branded search term

  • simple toner

How the Brand Demand Index is measured

Other head-to-heads among face toner brands

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