Brandwave

How popular isCOSRX in search?

In September 2026, there were an estimated 402K branded searches for COSRX worldwide which held steady over the last 12 months. COSRX holds 9.5% estimated Share of Search among face toner brands worldwide and is ranked 4th of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon24.6%
  2. Epson20.5%
  3. Laneige10.6%
  4. COSRX9.5%
  5. Canon8.4%
  6. HP6.1%
  7. Brother5%
  8. Innisfree4.7%
  9. Kyocera3.9%
  10. Anua2.6%
  11. +4 more
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Which face toner brands compete with COSRX?

COSRX against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Epson, Laneige, COSRX, Canon, HP, Brother, Innisfree, Kyocera, Anua, Round Lab. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonEpsonLaneigeCOSRXCanonHPBrotherInnisfreeKyoceraAnuaRound LabThayersFuji XeroxEssano
Oct 202519.5%20.6%13.5%10.1%7.7%8%4.4%6%4%2.3%1.8%1.4%0.36%0.13%
Nov 202523%17.8%16.8%10.1%6.4%6.5%3.6%6.2%3.4%2.7%1.9%1.3%0.25%0.11%
Dec 202520%18.8%17.8%11%6.7%7%3.8%5.3%2.9%2.9%2%1.4%0.26%0.12%
Jan 202622.7%20.6%13.6%10.1%7.6%6.6%4.3%5%3.3%2.8%1.9%1.3%0.24%0.09%
Feb 202623%19.7%13%9.7%7.2%7.5%4.2%5.8%3.2%2.7%2.2%1.5%0.29%0.08%
Mar 202625.8%18.6%11.9%10.8%6.7%7%3.8%5.3%3.6%2.5%2.4%1.4%0.26%0.1%
Apr 202628.1%18.5%9.9%11%6.5%7%3.9%5.4%3%2.5%2.5%1.4%0.27%0.1%
May 202628.6%18.7%10.1%11.4%6.5%5.8%4%5.5%3%2.2%2.5%1.4%0.27%0.15%
Jun 202629.9%19.6%8.6%9.8%6.9%6%4.2%4.7%3.2%2.6%2.6%1.5%0.28%0.1%
Jul 202625.1%20.2%10.8%9.7%8.1%6.2%5.1%4.8%3.2%2.2%2.7%1.5%0.24%0.11%
Aug 202624.6%20.5%10.6%9.6%8.4%6.2%5%4.7%3.2%2.6%2.7%1.5%0.23%0.1%
Sep 202624.6%20.5%10.6%9.5%8.4%6.1%5%4.7%3.9%2.6%2.2%1.5%0.23%0.1%

  1. 1.Beauty of Joseon

    24.6%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share 0 points.

  2. 2.Epson

    20.5%

    Held 2nd. 871K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Laneige

    10.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.COSRX

    9.5%

    Held 4th. 402K estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  5. 5.Canon

    8.4%

    Held 5th. 356K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HP

    6.1%

    Held 6th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Brother

    5%

    Held 7th. 213K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Innisfree

    4.7%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Kyocera

    3.9%

    Held 9th. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Anua

    2.6%

    Moved from 11th to 10th. 110K estimated branded searches, +0.27% vs prior month. Share 0 points.

  11. 11.Round Lab

    2.2%

    Moved from 10th to 11th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  12. 12.Thayers

    1.5%

    Held 12th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fuji Xerox

    0.23%

    Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Essano

    0.1%

    Held 14th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between COSRX and its closest rivals

Every comparison with COSRX

How has branded search demand for COSRX changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for COSRX worldwide held steady, from 413K to 402K.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among face toner brands worldwide decreased from 10.1% to 9.5%.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among face toner brands worldwide peaked at 11.4% in May 2026 and was lowest at 9.5% in September 2026.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among face toner brands worldwide, from 3.2% to 3.9%.

  2. Beauty of Joseon’s estimated Share of Search among face toner brands worldwide has lost ground for 3 months in a row, from 29.9% to 24.6% in September 2026.

  3. In September 2026, Anua rose from 11th to 10th among face toner brands worldwide.

  4. In September 2026, Round Lab fell from 10th to 11th among face toner brands worldwide.

  5. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  6. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

Where does COSRX compete?

COSRX is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands14th of 202.9%Show ranking
Face cleanser brands13th of 152.9%Show ranking
Spf brands6th of 85.4%Show ranking
Face toner brands4th of 149.5%Shown above
Printer toner brands4th of 149.5%Show ranking
Sun Cream brands4th of 69.7%Show ranking
Korean skincare brands2nd of 521.6%Show ranking

How is COSRX measured?

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

Do you work for COSRX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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