Brandwave

CeraVe vs COSRX:Which is searched more?

In September 2026, CeraVe had more branded searches than COSRX among skincare brands worldwide. CeraVe was estimated to have 1.9M branded searches compared to COSRX’s 402K, and held a 13.7% Share of Search versus COSRX’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among skincare brands worldwide in September 2026Which is more popular in search, CeraVe or COSRX?
CeraVe13.7%1.9M searches
vs
COSRX2.9%402K searches

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Which is more popular in search, CeraVe or COSRX?

Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CeraVe and COSRX among skincare brands worldwide, by month

Share of Search by month for CeraVe, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonNeutrogenaCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXDermalogica
Oct 202514.2%15.6%12.5%8.3%5.4%7%5.6%3.8%4.6%3.8%3.1%3.8%2.5%2.8%1.7%
Nov 202512.7%12.6%11.9%11.2%6%5.4%6.5%3.6%6.5%4.4%2.9%3.5%2.8%2.6%2%
Dec 202513.2%14.5%13.6%9%5.6%6.6%6.1%3.3%5%5%2.7%3.4%2.2%3.1%1.5%
Jan 202614.4%14.3%13.5%8.9%6.8%6.5%4.9%4%4%4%2.7%3.3%2.7%3%1.8%
Feb 202614%15.3%15.1%8.3%6.6%7%4.5%3.7%3.7%3.7%3%3.6%2.4%2.8%1.7%
Mar 202612.9%13.8%16.1%8.8%7%6.9%4.8%4%4%3.2%3.2%3.2%2.6%2.9%1.8%
Apr 202612.9%13.9%16.2%10.4%7.5%6.8%4.9%4%3.2%2.7%2.7%3.3%2.6%3%1.5%
May 202612.1%14.2%16.9%8.9%7.9%7.1%5.1%4.1%3.4%2.8%2.8%3.3%2.2%3.2%1.5%
Jun 202613.1%15.1%15.1%9.6%8.6%6.7%4.5%3.7%3.7%2.5%3%2.9%2.4%2.8%1.7%
Jul 202614.2%15.3%15.3%9.7%7.1%6.5%4.6%3.7%3.1%3.1%3.1%3%2.8%2.7%1.4%
Aug 202613.7%15%14.7%9.3%6.9%7.7%4.4%3.6%3.6%3%3%3.5%2.8%2.7%1.6%
Sep 202614.6%13.7%13.1%10.1%7.5%6.7%4.8%3.9%3.9%3.2%3.2%3.1%3.1%2.9%1.8%

How has the CeraVe and COSRX comparison changed over the last 12 months?

  • CeraVe was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among skincare brands worldwide moved from 15.6% to 13.7%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, COSRX’s estimated Share of Search among skincare brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 413K to 402K.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.6% estimated Share of Search.

  2. In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 15% to 13.7%.

Other head-to-heads among skincare brands

How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

COSRX

5 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx skincare
  • cosrx snail mucin
  • skincare cosrx

How the Brand Demand Index is measured

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