How popular isCOSRX in search?

In September 2026, there were an estimated 402K branded searches for COSRX worldwide which held steady over the last 12 months. COSRX holds 2.7% estimated Share of Search among skincare brands worldwide and is ranked 13th of 20 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which skincare brands compete with COSRX?

COSRX against skincare brands worldwide, by month

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	La Roche-Posay	16.2%	1.8M	-18.3%	-1.9 points
2, held 2nd	CeraVe	13.2%	1.5M	-18%	-1.5 points
3, held 3rd	The Ordinary	10.8%	1.2M	0%	+0.9 points
4, moved from 5th to 4th	Cetaphil	8.8%	1M	0%	+0.7 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Neutrogena	8.3%	935K	-20.4%	-1.2 pointsmoved from 4th to 5th
6, held 6th	Beauty of Joseon	5.9%	673K	0%	+0.5 points
7, held 7th	Clinique	5.9%	673K	0%	+0.5 points
8, held 8th	Bioderma	4.9%	550K	0%	+0.4 points
9, held 9th	Kiehl's	4.9%	550K	0%	+0.4 points
10, held 10th	Laneige	4%	450K	0%	+0.3 points
11, held 11th	SkinCeuticals	4%	450K	0%	+0.3 points
12, held 12th	Medik8	3.2%	368K	0%	+0.3 points
13, held 13th	COSRX	2.7%	301K	0%	+0.2 points
14, held 14th	Dermalogica	2.2%	246K	0%	+0.2 points
15, held 15th	SKIN1004	1.8%	201K	-18.3%	-0.2 points
16, moved from 17th to 16th	Trilogy	1.2%	135K	0%	+0.1 pointsmoved from 17th to 16th
17, moved from 16th to 17th	Drunk Elephant	0.97%	110K	-18.5%	-0.1 pointsmoved from 16th to 17th
18, held 18th	Antipodes	0.8%	90.5K	0%	+0.1 points
19, held 19th	The INKEY List	0.36%	40.5K	0%	0 points
20, held 20th	Paula's Choice	0.02%	1.9K	-20.8%	0 points

1.La Roche-Posay
16.2%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.9 points.
2.CeraVe
13.2%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.
3.The Ordinary
10.8%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Cetaphil
8.8%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Neutrogena
8.3%
Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.
6.Beauty of Joseon
5.9%
Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.Clinique
5.9%
Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.Bioderma
4.9%
Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.Kiehl's
4.9%
Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.Laneige
4%
Held 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.SkinCeuticals
4%
Held 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.Medik8
3.2%
Held 12th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
13.COSRX
2.7%
Held 13th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.Dermalogica
2.2%
Held 14th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
15.SKIN1004
1.8%
Held 15th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
16.Trilogy
1.2%
Moved from 17th to 16th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
17.Drunk Elephant
0.97%
Moved from 16th to 17th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
18.Antipodes
0.8%
Held 18th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
19.The INKEY List
0.36%
Held 19th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
20.Paula's Choice
0.02%
Held 20th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between COSRX and its closest rivals

How has branded search demand for COSRX changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for COSRX worldwide held steady, from 413K to 402K.
Across the 12 months ending September 2026, COSRX fell from 12th to 13th among skincare brands worldwide.

How did search popularity change for skincare brands worldwide in September 2026?

6 changes

In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.
In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.9% to 10.8%.
In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 18.1% to 16.2%.
In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 14.8% to 13.2%.

Where does COSRX compete?

COSRX is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Skincare brands	13th of 20	2.7%	Shown above
Face cleanser brands	12th of 14	2.8%	Show ranking
SPF brands	5th of 6	6%	Show ranking
Sun cream brands	4th of 5	8%	Show ranking
Korean skincare brands	2nd of 5	21.6%	Show ranking
Face toner brands	3rd of 8	16.7%	Show ranking

How is COSRX measured?

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

cosrx
cosrx cleanser
cosrx skincare

cosrx snail mucin
skincare cosrx

Do you work for COSRX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is COSRX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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Month	La Roche-Posay	CeraVe	The Ordinary	Cetaphil	Neutrogena	Beauty of Joseon	Clinique	Bioderma	Kiehl's	Laneige	SkinCeuticals	Medik8	COSRX	Dermalogica	SKIN1004	Trilogy	Drunk Elephant	Antipodes	The INKEY List	Paula's Choice
Oct 2025	15.4%	15.4%	8.4%	8.4%	8.7%	4.6%	6.9%	4.6%	5.7%	4.6%	3.8%	2.5%	2.5%	2.1%	1.7%	1.4%	1.7%	0.93%	0.42%	0.02%
Nov 2025	14.4%	11.8%	11.8%	7.8%	6.5%	5.3%	7.8%	4.3%	7.8%	5.3%	3.5%	2.9%	2.4%	2.4%	1.9%	0.87%	1.9%	0.71%	0.58%	0.02%
Dec 2025	16.7%	13.7%	9.1%	7.5%	8.1%	5%	7.5%	4.1%	6.1%	6.1%	3.4%	2.2%	2.7%	1.8%	1.8%	1%	1.8%	0.68%	0.45%	0.02%
Jan 2026	16.6%	13.5%	9%	9%	8%	6.1%	6.1%	5%	5%	5%	3.3%	2.7%	2.7%	2.2%	1.8%	1.2%	1.5%	0.67%	0.45%	0.02%
Feb 2026	18.6%	15.2%	8.3%	8.3%	8.6%	5.6%	5.6%	4.6%	4.6%	4.6%	3.7%	2.5%	2.5%	2%	1.7%	1.1%	1.4%	0.75%	0.41%	0.02%
Mar 2026	19.5%	13%	8.7%	8.7%	8.4%	5.9%	5.9%	4.8%	4.8%	3.9%	3.9%	2.6%	2.6%	2.1%	1.8%	0.96%	1.2%	0.78%	0.43%	0.02%
Apr 2026	19.7%	13.2%	10.8%	8.8%	8.3%	5.9%	5.9%	4.8%	4%	3.2%	3.2%	2.6%	2.6%	1.8%	1.8%	0.97%	1.2%	0.65%	0.44%	0.02%
May 2026	20.6%	13.8%	9.2%	7.5%	8.7%	6.2%	6.2%	5.1%	4.1%	3.4%	3.4%	2.3%	2.8%	1.9%	1.9%	1%	1%	0.68%	0.37%	0.02%
Jun 2026	18.4%	15%	10%	8.2%	8.1%	6.8%	5.5%	4.5%	4.5%	3%	3.7%	2.5%	2.5%	2%	2%	1.1%	1.1%	0.74%	0.33%	0.02%
Jul 2026	18.8%	15.3%	10.2%	8.4%	8%	5.6%	5.6%	4.6%	3.8%	3.8%	3.8%	3.1%	2.5%	1.7%	1.7%	1.1%	0.92%	0.76%	0.34%	0.02%
Aug 2026	18.1%	14.8%	9.9%	8.1%	9.5%	5.4%	5.4%	4.4%	4.4%	3.6%	3.6%	3%	2.4%	2%	2%	1.1%	1.1%	0.73%	0.33%	0.02%
Sep 2026	16.2%	13.2%	10.8%	8.8%	8.3%	5.9%	5.9%	4.9%	4.9%	4%	4%	3.2%	2.7%	2.2%	1.8%	1.2%	0.97%	0.8%	0.36%	0.02%