Brandwave

Face cleanser brands:Which are searched most?

In September 2026, Cetaphil was the most searched among face cleanser brands worldwide, with an estimated 2M branded searches and 15.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil15.4%
  2. CeraVe14.4%
  3. La Roche-Posay13.8%
  4. The Ordinary10.6%
  5. Beauty of Joseon7.8%
  6. Garnier7.3%
  7. Neutrogena7%
  8. Eucerin5.1%
  9. Bioderma4.1%
  10. Kiehl's4.1%
  11. +4 more

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Share of SearchLeaderboard

Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among face cleanser brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Beauty of Joseon, Garnier, Neutrogena, Eucerin, Bioderma, Kiehl's, Medik8, COSRX, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonGarnierNeutrogenaEucerinBiodermaKiehl'sMedik8COSRXAveenoSKIN1004
Oct 202515.4%17%13.6%9.1%5.9%7.4%7.7%5%4.1%5%2.7%3.1%2.5%1.6%
Nov 202514.4%14.3%13.5%12.7%6.8%5.4%6.1%5%4.1%7.4%3.2%3%2.2%2%
Dec 202514.8%16.2%15.2%10%6.3%6%7.4%4.6%3.7%5.6%2.5%3.5%2.6%1.8%
Jan 202615.8%15.7%14.8%9.7%7.5%5.6%7.1%4.4%4.4%4.4%2.9%3.3%2.5%1.8%
Feb 202615.1%16.6%16.3%8.9%7.1%6.2%7.5%4.9%4%4%2.6%3%2.3%1.6%
Mar 202613.8%14.7%17.2%9.4%7.5%6.4%7.4%5.2%4.2%4.2%2.8%3.1%2.3%1.7%
Apr 202613.6%14.6%17%11%7.9%6.2%7.2%5.1%4.2%3.4%2.7%3.1%2.2%1.6%
May 202612.8%15%17.8%9.4%8.3%6.5%7.5%5.3%4.4%3.6%2.3%3.3%2.1%1.7%
Jun 202613.7%15.7%15.7%10%8.9%7.3%6.9%4.7%3.8%3.8%2.4%2.9%2.3%1.8%
Jul 202614.8%15.9%15.9%10.1%7.4%7.5%6.8%4.8%3.9%3.2%3%2.9%2.4%1.5%
Aug 202614.3%15.7%15.4%9.7%7.2%7.5%8.1%4.6%3.8%3.8%2.9%2.8%2.3%1.8%
Sep 202615.4%14.4%13.8%10.6%7.8%7.3%7%5.1%4.1%4.1%3.2%3%2.5%1.6%

This month’s ranking, September 2026

  1. 1.Cetaphil

    15.4%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1 points.

  2. 2.CeraVe

    14.4%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  3. 3.La Roche-Posay

    13.8%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.6%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Beauty of Joseon

    7.8%

    Moved from 7th to 5th. 1M estimated branded searches, -0.11% vs prior month. Share +0.7 points.

  6. 6.Garnier

    7.3%

    Held 6th. 971K estimated branded searches, -11.4% vs prior month. Share -0.2 points.

  7. 7.Neutrogena

    7%

    Moved from 5th to 7th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  8. 8.Eucerin

    5.1%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Bioderma

    4.1%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Kiehl's

    4.1%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Medik8

    3.2%

    Held 11th. 429K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    3%

    Held 12th. 402K estimated branded searches, -1.7% vs prior month. Share +0.2 points.

  13. 13.Aveeno

    2.5%

    Held 13th. 336K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.SKIN1004

    1.6%

    Held 14th. 214K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among face cleanser brands worldwide?

In September 2026, Cetaphil was the most searched among face cleanser brands worldwide, with an estimated 2M branded searches and 15.4% estimated Share of Search within this set. CeraVe is in 2nd place, 1 percentage point behind at 14.4% Share of Search.

Global face cleanser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cetaphil15.4%15.8%Jan 202612.8%May 20262nd → 1st
CeraVe17% → 14.4%17%Oct 202514.3%Nov 20251st → 2nd
La Roche-Posay13.6% → 13.8%17.8%May 202613.5%Nov 20253rd
The Ordinary9.1% → 10.6%12.7%Nov 20258.9%Feb 20264th
Beauty of Joseon5.9% → 7.8%8.9%Jun 20265.9%Oct 20257th → 5th
Garnier7.4% → 7.3%7.5%Aug 20265.4%Nov 20256th
Neutrogena7.7% → 7%8.1%Aug 20266.1%Nov 20255th → 7th
Eucerin5% → 5.1%5.3%May 20264.4%Jan 20268th
Bioderma4.1%4.4%Jan 20263.7%Dec 202510th → 9th
Kiehl's5% → 4.1%7.4%Nov 20253.2%Jul 20269th → 10th
Medik82.7% → 3.2%3.2%Sep 20262.3%May 202612th → 11th
COSRX3.1% → 3%3.5%Dec 20252.8%Aug 202611th → 12th
Aveeno2.5%2.6%Dec 20252.1%May 202613th
SKIN10041.6%2%Nov 20251.5%Jul 202614th

Each finding as a sentence

  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face cleanser brands worldwide decreased from 17% to 14.4%.
  • Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among face cleanser brands worldwide increased from 9.1% to 10.6%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide increased from 5.9% to 7.8%.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face cleanser brands worldwide decreased from 7.7% to 7%.
  • Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among face cleanser brands worldwide decreased from 5% to 4.1%.
  • Across the 12 months ending September 2026, Medik8’s estimated Share of Search among face cleanser brands worldwide increased from 2.7% to 3.2%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face cleanser brands worldwide peaked at 15.8% in January 2026 and was lowest at 12.8% in May 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face cleanser brands worldwide peaked at 17% in October 2025 and was lowest at 14.3% in November 2025.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among face cleanser brands worldwide peaked at 17.8% in May 2026 and was lowest at 13.5% in November 2025.
  • Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among face cleanser brands worldwide peaked at 12.7% in November 2025 and was lowest at 8.9% in February 2026.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide peaked at 8.9% in June 2026 and was lowest at 5.9% in October 2025.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among face cleanser brands worldwide peaked at 7.5% in August 2026 and was lowest at 5.4% in November 2025.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face cleanser brands worldwide peaked at 8.1% in August 2026 and was lowest at 6.1% in November 2025.
  • Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among face cleanser brands worldwide peaked at 7.4% in November 2025 and was lowest at 3.2% in July 2026.
  • Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 5th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, Neutrogena fell from 5th to 7th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, Bioderma rose from 10th to 9th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, Kiehl's fell from 9th to 10th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, Medik8 rose from 12th to 11th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, COSRX fell from 11th to 12th among face cleanser brands worldwide.
  • Across the 12 months ending September 2026, La Roche-Posay, Garnier, Eucerin, Aveeno and SKIN1004 held steady: their estimated Share of Search among face cleanser brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among face cleanser brands worldwide, with 15.4% estimated Share of Search.

  2. In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.

  3. In September 2026, The Ordinary gained estimated Share of Search among face cleanser brands worldwide, from 9.7% to 10.6%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 15.4% to 13.8%.

  5. In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.7% to 14.4%.

  6. In September 2026, Neutrogena lost estimated Share of Search among face cleanser brands worldwide, from 8.1% to 7%.

  7. Estimated monthly branded searches for Medik8 worldwide rose 18.5% over 12 measured months, from 362K to 429K in September 2026.

  8. Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

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