Brandwave

How popular isBeauty of Joseon in search?

In September 2026, there were an estimated 1M branded searches for Beauty of Joseon worldwide which is up 30.8% over the last 12 months. Beauty of Joseon holds 7.8% estimated Share of Search among face cleanser brands worldwide and is ranked 5th of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil15.4%
  2. CeraVe14.4%
  3. La Roche-Posay13.8%
  4. The Ordinary10.6%
  5. Beauty of Joseon7.8%
  6. Garnier7.3%
  7. Neutrogena7%
  8. Eucerin5.1%
  9. Bioderma4.1%
  10. Kiehl's4.1%
  11. +4 more
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Which face cleanser brands compete with Beauty of Joseon?

Beauty of Joseon against face cleanser brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Beauty of Joseon, Garnier, Neutrogena, Eucerin, Bioderma, Kiehl's, Medik8, COSRX, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonGarnierNeutrogenaEucerinBiodermaKiehl'sMedik8COSRXAveenoSKIN1004
Oct 202515.4%17%13.6%9.1%5.9%7.4%7.7%5%4.1%5%2.7%3.1%2.5%1.6%
Nov 202514.4%14.3%13.5%12.7%6.8%5.4%6.1%5%4.1%7.4%3.2%3%2.2%2%
Dec 202514.8%16.2%15.2%10%6.3%6%7.4%4.6%3.7%5.6%2.5%3.5%2.6%1.8%
Jan 202615.8%15.7%14.8%9.7%7.5%5.6%7.1%4.4%4.4%4.4%2.9%3.3%2.5%1.8%
Feb 202615.1%16.6%16.3%8.9%7.1%6.2%7.5%4.9%4%4%2.6%3%2.3%1.6%
Mar 202613.8%14.7%17.2%9.4%7.5%6.4%7.4%5.2%4.2%4.2%2.8%3.1%2.3%1.7%
Apr 202613.6%14.6%17%11%7.9%6.2%7.2%5.1%4.2%3.4%2.7%3.1%2.2%1.6%
May 202612.8%15%17.8%9.4%8.3%6.5%7.5%5.3%4.4%3.6%2.3%3.3%2.1%1.7%
Jun 202613.7%15.7%15.7%10%8.9%7.3%6.9%4.7%3.8%3.8%2.4%2.9%2.3%1.8%
Jul 202614.8%15.9%15.9%10.1%7.4%7.5%6.8%4.8%3.9%3.2%3%2.9%2.4%1.5%
Aug 202614.3%15.7%15.4%9.7%7.2%7.5%8.1%4.6%3.8%3.8%2.9%2.8%2.3%1.8%
Sep 202615.4%14.4%13.8%10.6%7.8%7.3%7%5.1%4.1%4.1%3.2%3%2.5%1.6%

  1. 1.Cetaphil

    15.4%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1 points.

  2. 2.CeraVe

    14.4%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  3. 3.La Roche-Posay

    13.8%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.6%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Beauty of Joseon

    7.8%

    Moved from 7th to 5th. 1M estimated branded searches, -0.11% vs prior month. Share +0.7 points.

  6. 6.Garnier

    7.3%

    Held 6th. 971K estimated branded searches, -11.4% vs prior month. Share -0.2 points.

  7. 7.Neutrogena

    7%

    Moved from 5th to 7th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  8. 8.Eucerin

    5.1%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Bioderma

    4.1%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Kiehl's

    4.1%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Medik8

    3.2%

    Held 11th. 429K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    3%

    Held 12th. 402K estimated branded searches, -1.7% vs prior month. Share +0.2 points.

  13. 13.Aveeno

    2.5%

    Held 13th. 336K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.SKIN1004

    1.6%

    Held 14th. 214K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Beauty of Joseon and its closest rivals

Every comparison with Beauty of Joseon

How has branded search demand for Beauty of Joseon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beauty of Joseon worldwide rose from 798K to 1M.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide increased from 5.9% to 7.8%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide peaked at 8.9% in June 2026 and was lowest at 5.9% in October 2025.
  • Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 5th among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among face cleanser brands worldwide, with 15.4% estimated Share of Search.

  2. In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.

  3. In September 2026, The Ordinary gained estimated Share of Search among face cleanser brands worldwide, from 9.7% to 10.6%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 15.4% to 13.8%.

  5. In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.7% to 14.4%.

  6. In September 2026, Neutrogena lost estimated Share of Search among face cleanser brands worldwide, from 8.1% to 7%.

Where does Beauty of Joseon compete?

Beauty of Joseon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands5th of 207.5%Show ranking
Face cleanser brands5th of 147.8%Shown above
SPF brands3rd of 617.5%Show ranking
Face toner brands1st of 844.1%Show ranking
Korean skincare brands1st of 556%Show ranking

How is Beauty of Joseon measured?

Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • beauty of joseon
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beautyofjoseon
  • skincare beauty of joseon

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How the Brand Demand Index is measured

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