Beauty of Joseon vs Heimish:Which is more popular?
In September 2026, Beauty of Joseon and Heimish were level in searches among cleansing balm brands worldwide, with an estimated 9.9K branded searches each, at 0.73% of the total each. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Beauty of Joseon appeared in one of the five answers and Heimish in none.
Who do people search for more?
Beauty of Joseon and Heimish are searched for about as often as each other.
Who does AI mention more?
Beauty of Joseon, mentioned in 1 of 5 answers, Heimish in 0
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Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heimish did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Beauty of Joseon or Heimish more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Heimish by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beauty of Joseon, Heimish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the Beauty of Joseon and Heimish comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Heimish in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.73%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Heimish’s share of searches among cleansing balm brands worldwide moved from 1.1% to 0.73%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, Beauty of Joseon rose from 6th to 5th among cleansing balm brands worldwide.
In September 2026, Heimish fell from 5th to 6th among cleansing balm brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Heimish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon cleansing balm
Heimish
1 branded search term
- heimish all clean balm
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