Brandwave

Cleansing balm brands:Which are searched most?

In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clinique52.3%
  2. Elemis34.9%
  3. e.l.f.12.8%

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Share of SearchLeaderboard

Compare the cleansing balm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cleansing balm brands worldwide, by month

Share of Search by month for Clinique, Elemis, e.l.f.. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueElemise.l.f.
Oct 202562.1%22.7%15.2%
Nov 202558.3%32.1%9.6%
Dec 202563.7%23.5%12.8%
Jan 202653.5%35.8%10.7%
Feb 202666.7%19.9%13.4%
Mar 202663.8%23.4%12.8%
Apr 202657.2%31.3%11.5%
May 202659.1%26.4%14.4%
Jun 202664.8%19.3%15.9%
Jul 202648.5%39.6%11.9%
Aug 202655.8%30.5%13.7%
Sep 202652.3%34.9%12.8%

This month’s ranking, September 2026

  1. 1.Clinique

    52.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Elemis

    34.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.e.l.f.

    12.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among cleansing balm brands worldwide?

In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. Elemis is in 2nd place, 17.3 percentage points behind at 34.9% Share of Search.

Global cleansing balm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clinique62.1% → 52.3%66.7%Feb 202648.5%Jul 20261st
Elemis22.7% → 34.9%39.6%Jul 202619.3%Jun 20262nd
e.l.f.15.2% → 12.8%15.9%Jun 20269.6%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide decreased from 62.1% to 52.3%.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide increased from 22.7% to 34.9%.
  • Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide decreased from 15.2% to 12.8%.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide peaked at 66.7% in February 2026 and was lowest at 48.5% in July 2026.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide peaked at 39.6% in July 2026 and was lowest at 19.3% in June 2026.
  • Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide peaked at 15.9% in June 2026 and was lowest at 9.6% in November 2025.

How did search popularity change for cleansing balm brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among cleansing balm brands worldwide, from 30.5% to 34.9%.

  2. In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.

  3. In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.

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