Cleansing balm brands:Which are searched most?
In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the cleansing balm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clinique, Elemis, e.l.f.. The figures are in the table below the chart.
View monthly share of search table
| Month | Clinique | Elemis | e.l.f. |
|---|---|---|---|
| Oct 2025 | 62.1% | 22.7% | 15.2% |
| Nov 2025 | 58.3% | 32.1% | 9.6% |
| Dec 2025 | 63.7% | 23.5% | 12.8% |
| Jan 2026 | 53.5% | 35.8% | 10.7% |
| Feb 2026 | 66.7% | 19.9% | 13.4% |
| Mar 2026 | 63.8% | 23.4% | 12.8% |
| Apr 2026 | 57.2% | 31.3% | 11.5% |
| May 2026 | 59.1% | 26.4% | 14.4% |
| Jun 2026 | 64.8% | 19.3% | 15.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 55.8% | 30.5% | 13.7% |
| Sep 2026 | 52.3% | 34.9% | 12.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 673K | 0% | -3.6 points | |
| 2, held 2nd | 34.9% | 450K | +22.3% | +4.4 points | |
| 3, held 3rd | 12.8% | 165K | 0% | -0.9 points |
Compare search popularity between leading brands
Which brand is most popular in search among cleansing balm brands worldwide?
3 brands
In September 2026, Clinique was the most searched among cleansing balm brands worldwide, with an estimated 673K branded searches and 52.3% estimated Share of Search within this set. Elemis is in 2nd place, 17.3 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 62.1% → 52.3% | 66.7%Feb 2026 | 48.5%Jul 2026 | 1st | |
| 22.7% → 34.9% | 39.6%Jul 2026 | 19.3%Jun 2026 | 2nd | |
| 15.2% → 12.8% | 15.9%Jun 2026 | 9.6%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide decreased from 62.1% to 52.3%.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide increased from 22.7% to 34.9%.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide decreased from 15.2% to 12.8%.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide peaked at 66.7% in February 2026 and was lowest at 48.5% in July 2026.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide peaked at 39.6% in July 2026 and was lowest at 19.3% in June 2026.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide peaked at 15.9% in June 2026 and was lowest at 9.6% in November 2025.
How did search popularity change for cleansing balm brands worldwide in September 2026?
3 changes
In September 2026, Elemis gained estimated Share of Search among cleansing balm brands worldwide, from 30.5% to 34.9%.
In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.

In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.

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