Brandwave

How popular isClinique in search?

In September 2026, there were an estimated 673K branded searches for Clinique worldwide which is down 18.2% over the last 12 months. Clinique holds 52.3% estimated Share of Search among cleansing balm brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clinique52.3%
  2. Elemis34.9%
  3. e.l.f.12.8%
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Which cleansing balm brands compete with Clinique?

Clinique against cleansing balm brands worldwide, by month

Share of Search by month for Clinique, Elemis, e.l.f.. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueElemise.l.f.
Oct 202562.1%22.7%15.2%
Nov 202558.3%32.1%9.6%
Dec 202563.7%23.5%12.8%
Jan 202653.5%35.8%10.7%
Feb 202666.7%19.9%13.4%
Mar 202663.8%23.4%12.8%
Apr 202657.2%31.3%11.5%
May 202659.1%26.4%14.4%
Jun 202664.8%19.3%15.9%
Jul 202648.5%39.6%11.9%
Aug 202655.8%30.5%13.7%
Sep 202652.3%34.9%12.8%

  1. 1.Clinique

    52.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Elemis

    34.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.e.l.f.

    12.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

Compare search popularity between Clinique and its closest rivals

Every comparison with Clinique

How has branded search demand for Clinique changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide decreased from 62.1% to 52.3%.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide peaked at 66.7% in February 2026 and was lowest at 48.5% in July 2026.

How did search popularity change for cleansing balm brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among cleansing balm brands worldwide, from 30.5% to 34.9%.

  2. In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.

  3. In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.

Where does Clinique compete?

Clinique is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands7th of 205.9%Show ranking
Eye creams5th of 610.2%Show ranking
Eye makeup remover brands6th of 710.7%Show ranking
Moisturizer brands4th of 813.7%Show ranking
Tinted sunscreen brands3rd of 816.2%Show ranking
Make up remover4th of 617.6%Show ranking
Eye shadow brands3rd of 522.6%Show ranking
Cleansing balm brands1st of 352.3%Shown above

How is Clinique measured?

Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clinique

Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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