Brandwave

Clinique vs L'Oreal:Which is searched more?

In September 2026, L'Oreal had more branded searches than Clinique among eye makeup remover brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Clinique’s 673K, and held a 13.6% Share of Search versus Clinique’s 9.2%. These are worldwide searches for English-language branded terms.

Share of Search among eye makeup remover brands worldwide in September 2026Which is more popular in search, Clinique or L'Oreal?
Clinique9.2%673K searches
vs
L'Oreal13.6%1M searches

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Which is more popular in search, Clinique or L'Oreal?

Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clinique and L'Oreal among eye makeup remover brands worldwide, by month

Share of Search by month for L'Oreal, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilLa Roche-PosayL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526%22.9%12.5%12.9%15.2%10.3%0.28%
Nov 202524.6%23%10.3%10.4%18.8%12.6%0.23%
Dec 202524.1%24.9%11.1%12%16.6%11.1%0.2%
Jan 202627.9%26.2%11.7%12.7%11.7%9.6%0.21%
Feb 202625.8%27.8%12.4%12.9%12.4%8.4%0.22%
Mar 202623.8%29.9%10.9%12.8%13.3%9%0.24%
Apr 202624.5%30.7%11.2%13%11.2%9.2%0.25%
May 202622.6%31.5%11.5%13.3%11.5%9.5%0.25%
Jun 202625.4%29.1%13%12.9%10.7%8.7%0.29%
Jul 202626.7%28.7%12.8%12.3%10.5%8.6%0.28%
Aug 202626%27.9%12.5%14.6%10.3%8.4%0.28%
Sep 202627.9%25%13.6%12.8%11.2%9.2%0.3%

How has the Clinique and L'Oreal comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Clinique took it in November 2025, L'Oreal took it in January 2026.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye makeup remover brands worldwide moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, L'Oreal’s estimated Share of Search among eye makeup remover brands worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 13.6% estimated Share of Search.

  2. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 8.4% to 9.2%.

Other head-to-heads among eye makeup remover brands

How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and L'Oreal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

1 branded search term

  • clinique

L'Oreal

1 branded search term

  • loreal

How the Brand Demand Index is measured

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