Brandwave

How popular isL'Oreal in search?

In September 2026, there were an estimated 1M branded searches for L'Oreal worldwide which held steady over the last 12 months. L'Oreal holds 13.6% estimated Share of Search among eye makeup remover brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil27.9%
  2. La Roche-Posay25%
  3. L'Oreal13.6%
  4. Neutrogena12.8%
  5. Estée Lauder11.2%
  6. Clinique9.2%
  7. Klorane0.3%
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Which eye makeup remover brands compete with L'Oreal?

L'Oreal against eye makeup remover brands worldwide, by month

Share of Search by month for Cetaphil, La Roche-Posay, L'Oreal, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilLa Roche-PosayL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526%22.9%12.5%12.9%15.2%10.3%0.28%
Nov 202524.6%23%10.3%10.4%18.8%12.6%0.23%
Dec 202524.1%24.9%11.1%12%16.6%11.1%0.2%
Jan 202627.9%26.2%11.7%12.7%11.7%9.6%0.21%
Feb 202625.8%27.8%12.4%12.9%12.4%8.4%0.22%
Mar 202623.8%29.9%10.9%12.8%13.3%9%0.24%
Apr 202624.5%30.7%11.2%13%11.2%9.2%0.25%
May 202622.6%31.5%11.5%13.3%11.5%9.5%0.25%
Jun 202625.4%29.1%13%12.9%10.7%8.7%0.29%
Jul 202626.7%28.7%12.8%12.3%10.5%8.6%0.28%
Aug 202626%27.9%12.5%14.6%10.3%8.4%0.28%
Sep 202627.9%25%13.6%12.8%11.2%9.2%0.3%

  1. 1.Cetaphil

    27.9%

    Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1.9 points.

  2. 2.La Roche-Posay

    25%

    Moved from 1st to 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.L'Oreal

    13.6%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Neutrogena

    12.8%

    Moved from 3rd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -1.9 points.

  5. 5.Estée Lauder

    11.2%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Clinique

    9.2%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Klorane

    0.3%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between L'Oreal and its closest rivals

Every comparison with L'Oreal

How has branded search demand for L'Oreal changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for L'Oreal worldwide held steady at 1M.
  • Across the 12 months ending September 2026, L'Oreal’s estimated Share of Search among eye makeup remover brands worldwide increased from 12.5% to 13.6%.
  • Across the 12 months ending September 2026, L'Oreal’s estimated Share of Search among eye makeup remover brands worldwide peaked at 13.6% in September 2026 and was lowest at 10.3% in November 2025.
  • Across the 12 months ending September 2026, L'Oreal rose from 5th to 3rd among eye makeup remover brands worldwide.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook La Roche-Posay to become the leader among eye makeup remover brands worldwide, with 27.9% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 13.6% estimated Share of Search.

  3. In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 10.3% to 11.2%.

  4. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 8.4% to 9.2%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 27.9% to 25%.

  6. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 14.6% to 12.8%.

Where does L'Oreal compete?

L'Oreal is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye makeup remover brands3rd of 713.6%Shown above
Hair colour1st of 645.4%Show ranking
Hair dye brands1st of 545.6%Show ranking
Mascara brands1st of 548.3%Show ranking
Eyeliner brands1st of 551.1%Show ranking

How is L'Oreal measured?

Brandwave collects information about searches that people make online using L'Oreal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • loreal

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How the Brand Demand Index is measured

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