How popular isEssence in search?

In August 2026, there were an estimated 590 branded searches for Essence worldwide which is up 247.1% over the last 11 months. Essence holds 0.03% estimated Share of Search among mascara brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which mascara brands compete with Essence?

Essence against mascara brands worldwide, by month

Month	L'Oreal	Maybelline	Too Faced	Benefit Cosmetics	Essence
Oct 2025	49.9%	40.9%	6.7%	2.5%	<0.01%
Nov 2025	44.5%	36.4%	16.4%	2.7%	<0.01%
Dec 2025	48.3%	39.6%	9.7%	2.4%	<0.01%
Jan 2026	53.2%	35.9%	8.8%	2.2%	<0.01%
Feb 2026	55%	37.1%	6.1%	1.8%	<0.01%
Mar 2026	54%	36.5%	7.3%	2.2%	<0.01%
Apr 2026	54.8%	36.9%	6.1%	2.2%	<0.01%
May 2026	54.3%	36.6%	7.3%	1.8%	<0.01%
Jun 2026	50%	41.2%	6.8%	2%	0.07%
Jul 2026	50%	41.2%	6.8%	2%	0.04%
Aug 2026	50%	41.2%	6.8%	2%	0.03%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	L'Oreal	50%	1M	0%
2, held 2nd	Maybelline	41.2%	823K	0%
3, held 3rd	Too Faced	6.8%	135K	0%
4, held 4th	Benefit Cosmetics	2%	40.5K	0%
5, held 5th	Essence	0.03%	590	-33%

1.L'Oreal
50%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.Maybelline
41.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.Too Faced
6.8%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Benefit Cosmetics
2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Essence
0.03%
Held 5th. 590 estimated branded searches, -33% vs prior month. Share 0 points.

Compare search popularity between Essence and its closest rivals

How has branded search demand for Essence changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Essence worldwide rose from 170 to 590.
Across the 11 months ending August 2026, Essence’s estimated Share of Search among mascara brands worldwide held steady, from <0.01% to 0.03%.

How did search popularity change for mascara brands worldwide in August 2026?

5 changes

Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026.
Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does Essence compete?

Essence is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Eyebrow tools brands	6th of 6	0.03%	Show ranking
Mascara brands	5th of 5	0.03%	Shown above

How is Essence measured?

Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

essence nz

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How the Brand Demand Index is measured

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