How popular isMakeup by Mario in search?

In September 2026, there were an estimated 246K branded searches for Makeup by Mario worldwide which held steady over the last 12 months. Makeup by Mario holds 2.8% estimated Share of Search among makeup and cosmetics brands worldwide and is ranked 13th of 27 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Makeup by Mario and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which makeup and cosmetics brands compete with Makeup by Mario?

Makeup by Mario against makeup and cosmetics brands worldwide, by month

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Charlotte Tilbury	17.2%	1.5M	0%	-0.3 points
2, held 2nd	Estée Lauder	9.4%	823K	0%	-0.2 points
3, moved from 4th to 3rd	Maybelline	9.4%	823K	0%	-0.2 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Huda Beauty	7.7%	673K	-18.2%	-1.9 pointsmoved from 3rd to 4th
5, held 5th	Rare Beauty	6.3%	550K	0%	-0.1 points
6, held 6th	Fenty Beauty	5.2%	450K	0%	-0.1 points
7, moved from 8th to 7th	Morphe	5.2%	450K	+22.3%	+0.9 pointsmoved from 8th to 7th
8, moved from 10th to 8th	Hourglass	5%	435K	+71.2%	+2 pointsmoved from 10th to 8th
9, moved from 7th to 9th	MAC	4.8%	415K	+0.24%	-0.1 pointsmoved from 7th to 9th
10, moved from 12th to 10th	L'Oréal Paris	3.5%	301K	+22.4%	+0.6 pointsmoved from 12th to 10th
11, moved from 9th to 11th	NARS	3.5%	301K	0%	-0.1 pointsmoved from 9th to 11th
12, moved from 11th to 12th	Bobbi Brown	2.8%	246K	0%	-0.1 pointsmoved from 11th to 12th
13, held 13th	Makeup by Mario	2.8%	246K	0%	-0.1 points
14, held 14th	Tarte	2.8%	246K	0%	-0.1 points
15, held 15th	ColourPop	2.3%	201K	0%	0 points
16, held 16th	Revlon	2.3%	201K	0%	0 points
17, held 17th	e.l.f. Cosmetics	1.9%	165K	0%	0 points
18, held 18th	Kylie Cosmetics	1.9%	165K	0%	0 points
19, held 19th	Too Faced	1.5%	135K	0%	0 points
20, moved from 21st to 20th	NYX Professional Makeup	0.86%	75.3K	0%	0 pointsmoved from 21st to 20th
21, moved from 20th to 21st	Kosas	0.85%	74K	-18.2%	-0.2 pointsmoved from 20th to 21st
22, moved from 23rd to 22nd	Essence	0.84%	73.6K	+22.3%	+0.1 pointsmoved from 23rd to 22nd
23, moved from 22nd to 23rd	Milk Makeup	0.57%	49.5K	-18.2%	-0.1 pointsmoved from 22nd to 23rd
24, held 24th	Benefit Cosmetics	0.46%	40.5K	0%	0 points
25, held 25th	CoverGirl	0.38%	33.1K	0%	0 points
26, held 26th	Rimmel	0.38%	33.1K	0%	0 points
27, held 27th	Revolution Beauty	0.17%	14.8K	0%	0 points

1.Charlotte Tilbury
17.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.Estée Lauder
9.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Maybelline
9.4%
Moved from 4th to 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Huda Beauty
7.7%
Moved from 3rd to 4th. 673K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.Rare Beauty
6.3%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Fenty Beauty
5.2%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Morphe
5.2%
Moved from 8th to 7th. 450K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
8.Hourglass
5%
Moved from 10th to 8th. 435K estimated branded searches, +71.2% vs prior month. Share +2 points.
9.MAC
4.8%
Moved from 7th to 9th. 415K estimated branded searches, +0.24% vs prior month. Share -0.1 points.
10.L'Oréal Paris
3.5%
Moved from 12th to 10th. 301K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
11.NARS
3.5%
Moved from 9th to 11th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Bobbi Brown
2.8%
Moved from 11th to 12th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.Makeup by Mario
2.8%
Held 13th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
14.Tarte
2.8%
Held 14th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
15.ColourPop
2.3%
Held 15th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
16.Revlon
2.3%
Held 16th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
17.e.l.f. Cosmetics
1.9%
Held 17th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
18.Kylie Cosmetics
1.9%
Held 18th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
19.Too Faced
1.5%
Held 19th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
20.NYX Professional Makeup
0.86%
Moved from 21st to 20th. 75.3K estimated branded searches, 0% vs prior month. Share 0 points.
21.Kosas
0.85%
Moved from 20th to 21st. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
22.Essence
0.84%
Moved from 23rd to 22nd. 73.6K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
23.Milk Makeup
0.57%
Moved from 22nd to 23rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
24.Benefit Cosmetics
0.46%
Held 24th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
25.CoverGirl
0.38%
Held 25th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
26.Rimmel
0.38%
Held 26th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
27.Revolution Beauty
0.17%
Held 27th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Makeup by Mario and its closest rivals

Every comparison with Makeup by Mario

12 comparisons

How has branded search demand for Makeup by Mario changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Makeup by Mario worldwide held steady at 246K.
Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among makeup and cosmetics brands worldwide increased from 2.3% to 2.8%.
Across the 12 months ending September 2026, Makeup by Mario rose from 15th to 13th among makeup and cosmetics brands worldwide.

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

6 changes

In September 2026, Morphe overtook MAC to rank 7th among makeup and cosmetics brands worldwide, with 5.2% estimated Share of Search.
In September 2026, Hourglass overtook MAC and NARS to rank 8th among makeup and cosmetics brands worldwide, with 5% estimated Share of Search.
In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 10th among makeup and cosmetics brands worldwide, with 3.5% estimated Share of Search.
In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 9.6% to 7.7%.
Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 4.7% to 1.9% in September 2026.
Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 10.6% to 9.4% in September 2026.

Where does Makeup by Mario compete?

Makeup by Mario is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Makeup and cosmetics brands	13th of 27	2.8%	Shown above
Contour stick brands	2nd of 3	29.1%	Show ranking

How is Makeup by Mario measured?

Brandwave collects information about searches that people make online using Makeup by Mario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

makeup by mario

Do you work for Makeup by Mario? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Makeup by Mario your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free

Month	Charlotte Tilbury	Estée Lauder	Maybelline	Huda Beauty	Rare Beauty	Fenty Beauty	Morphe	Hourglass	MAC	L'Oréal Paris	NARS	Bobbi Brown	Makeup by Mario	Tarte	ColourPop	Revlon	e.l.f. Cosmetics	Kylie Cosmetics	Too Faced	NYX Professional Makeup	Kosas	Essence	Milk Makeup	Benefit Cosmetics	CoverGirl	Rimmel	Revolution Beauty
Oct 2025	14.1%	11.5%	9.4%	9.4%	7.8%	6.3%	1.6%	3.1%	3.7%	2.8%	3.5%	3.5%	2.3%	3.5%	2.3%	2.3%	1.9%	5.2%	1.6%	0.74%	0.85%	0.51%	0.7%	0.57%	0.31%	0.38%	0.17%
Nov 2025	18.5%	10.1%	5.5%	22.6%	6.8%	4.6%	1.4%	2.5%	3.4%	1.7%	3.7%	2.5%	2.5%	2.5%	1.7%	1.4%	1.1%	2%	2.5%	0.51%	0.75%	0.33%	0.5%	0.41%	0.18%	0.22%	0.15%
Dec 2025	21.6%	11.8%	7.9%	7.9%	7.9%	5.3%	1.9%	3%	4.3%	2.4%	3.6%	2.9%	2.4%	2.9%	2.4%	1.9%	1.6%	2.4%	1.9%	0.73%	0.71%	0.43%	0.71%	0.48%	0.32%	0.39%	0.18%
Jan 2026	14.1%	9.4%	7.7%	11.5%	7.7%	5.2%	2.3%	3.4%	3.9%	3.5%	3.5%	3.5%	2.3%	2.8%	2.8%	2.3%	1.6%	6.3%	1.9%	0.84%	0.85%	0.51%	0.7%	0.47%	0.38%	0.38%	0.17%
Feb 2026	13.9%	11.4%	9.4%	9.4%	7.7%	6.3%	2.3%	3.1%	4.2%	2.8%	3.4%	2.8%	2.3%	2.8%	2.3%	2.3%	1.5%	6.3%	1.5%	0.86%	0.84%	0.51%	0.84%	0.46%	0.46%	0.38%	0.17%
Mar 2026	15.9%	12.9%	8.7%	7.1%	7.1%	5.8%	3.2%	3%	3.9%	3.2%	3.9%	3.2%	3.2%	3.2%	2.6%	2.1%	1.7%	2.6%	1.7%	0.83%	0.96%	0.64%	0.78%	0.52%	0.43%	0.43%	0.16%
Apr 2026	14.5%	11.9%	9.8%	8%	8%	6.5%	3.6%	3.1%	4.4%	2.9%	3.6%	2.9%	2.9%	2.4%	2.4%	2.4%	2%	2%	1.6%	0.89%	1.1%	0.64%	0.88%	0.59%	0.48%	0.48%	0.14%
May 2026	13.6%	11.2%	9.2%	7.5%	6.2%	5%	3.4%	2.6%	4.1%	2.8%	4.1%	2.8%	2.8%	7.5%	2.2%	2.2%	2.2%	4.1%	1.8%	0.84%	1%	0.61%	0.68%	0.45%	0.45%	0.37%	0.14%
Jun 2026	15.7%	10.6%	10.6%	7.1%	5.8%	4.7%	3.9%	2.8%	4.3%	3.2%	3.9%	3.2%	2.6%	3.2%	2.6%	2.1%	2.1%	4.7%	1.7%	0.94%	1.2%	0.71%	0.64%	0.52%	0.43%	0.43%	0.19%
Jul 2026	17.8%	9.8%	9.8%	8%	8%	5.4%	3.6%	2.7%	4.7%	2.9%	3.6%	2.9%	2.4%	2.9%	2.9%	2.4%	2%	2%	1.6%	0.9%	0.88%	0.72%	0.72%	0.48%	0.39%	0.39%	0.18%
Aug 2026	17.5%	9.6%	9.6%	9.6%	6.4%	5.3%	4.3%	3%	4.8%	2.9%	3.5%	2.9%	2.9%	2.9%	2.3%	2.3%	1.9%	1.9%	1.6%	0.88%	1.1%	0.7%	0.71%	0.47%	0.39%	0.39%	0.17%
Sep 2026	17.2%	9.4%	9.4%	7.7%	6.3%	5.2%	5.2%	5%	4.8%	3.5%	3.5%	2.8%	2.8%	2.8%	2.3%	2.3%	1.9%	1.9%	1.5%	0.86%	0.85%	0.84%	0.57%	0.46%	0.38%	0.38%	0.17%