Contour stick brands:Which are searched most?
In September 2026, Rare Beauty was the most searched among contour stick brands worldwide, with an estimated 550K branded searches and 65.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Rare Beauty65.1%
Makeup by Mario29.1%
Milk Makeup5.9%
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Share of SearchLeaderboard
Compare the contour stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Rare Beauty | Makeup by Mario | Milk Makeup |
|---|---|---|---|
| Oct 2025 | 72% | 21.5% | 6.5% |
| Nov 2025 | 69.3% | 25.6% | 5.1% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 72% | 21.5% | 6.5% |
| Feb 2026 | 71% | 21.2% | 7.8% |
| Mar 2026 | 64.2% | 28.7% | 7.1% |
| Apr 2026 | 67.8% | 24.8% | 7.5% |
| May 2026 | 64.2% | 28.7% | 7.1% |
| Jun 2026 | 64.2% | 28.7% | 7.1% |
| Jul 2026 | 72% | 21.5% | 6.5% |
| Aug 2026 | 64.2% | 28.7% | 7.1% |
| Sep 2026 | 65.1% | 29.1% | 5.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 550K | 0% | +0.8 points | |
| 2, held 2nd | 29.1% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 5.9% | 49.5K | -18.2% | -1.2 points |
65.1%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.
29.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.9%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among contour stick brands worldwide?
3 brands
In September 2026, Rare Beauty was the most searched among contour stick brands worldwide, with an estimated 550K branded searches and 65.1% estimated Share of Search within this set. Makeup by Mario is in 2nd place, 36 percentage points behind at 29.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rare Beauty | 72% → 65.1% | 72%Jul 2026 | 64.2%May 2026 | 1st |
| Makeup by Mario | 21.5% → 29.1% | 29.1%Sep 2026 | 21.2%Feb 2026 | 2nd |
| Milk Makeup | 6.5% → 5.9% | 7.8%Feb 2026 | 5.1%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide decreased from 72% to 65.1%.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide increased from 21.5% to 29.1%.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide decreased from 6.5% to 5.9%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide peaked at 72% in July 2026 and was lowest at 64.2% in May 2026.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide peaked at 29.1% in September 2026 and was lowest at 21.2% in February 2026.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide peaked at 7.8% in February 2026 and was lowest at 5.1% in November 2025.
How did search popularity change for contour stick brands worldwide in September 2026?
2 changes
In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%.
In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.
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