Brandwave

How popular isMakeup by Mario in search?

In September 2026, there were an estimated 246K branded searches for Makeup by Mario worldwide which held steady over the last 12 months. Makeup by Mario holds 29.1% estimated Share of Search among contour stick brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rare Beauty65.1%
  2. Makeup by Mario29.1%
  3. Milk Makeup5.9%
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Which contour stick brands compete with Makeup by Mario?

Makeup by Mario against contour stick brands worldwide, by month

Share of Search by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.

View monthly share of search table
MonthRare BeautyMakeup by MarioMilk Makeup
Oct 202572%21.5%6.5%
Nov 202569.3%25.6%5.1%
Dec 202571.9%21.6%6.5%
Jan 202672%21.5%6.5%
Feb 202671%21.2%7.8%
Mar 202664.2%28.7%7.1%
Apr 202667.8%24.8%7.5%
May 202664.2%28.7%7.1%
Jun 202664.2%28.7%7.1%
Jul 202672%21.5%6.5%
Aug 202664.2%28.7%7.1%
Sep 202665.1%29.1%5.9%

  1. 1.Rare Beauty

    65.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Makeup by Mario

    29.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Milk Makeup

    5.9%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

Compare search popularity between Makeup by Mario and its closest rivals

Every comparison with Makeup by Mario

How has branded search demand for Makeup by Mario changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Makeup by Mario worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide increased from 21.5% to 29.1%.
  • Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide peaked at 29.1% in September 2026 and was lowest at 21.2% in February 2026.

How did search popularity change for contour stick brands worldwide in September 2026?

  1. In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%.

  2. In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.

Where does Makeup by Mario compete?

Makeup by Mario is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands11th of 273.1%Show ranking
Contour stick brands2nd of 329.1%Shown above

How is Makeup by Mario measured?

Brandwave collects information about searches that people make online using Makeup by Mario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makeup by mario

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How the Brand Demand Index is measured

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