Brandwave

How popular isClinique in search?

In September 2026, people searched for Clinique by name about 673,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.8% of all global makeup and cosmetics brand searches, placing Clinique fourth out of 28 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Charlotte Tilbury17.4%
  2. Estée Lauder9.5%
  3. Maybelline9.5%
  4. Clinique7.8%
  5. Huda Beauty7.8%
  6. Rare Beauty6.4%
  7. Fenty Beauty5.2%
  8. Morphe5.2%
  9. L'Oréal Paris3.5%
  10. NARS3.5%
  11. +18 more
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Which makeup and cosmetics brands compete with Clinique?

Clinique against makeup and cosmetics brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Estée Lauder, Maybelline, Clinique, Huda Beauty, Rare Beauty, Fenty Beauty, Morphe, L'Oréal Paris, NARS, Bobbi Brown, Makeup by Mario, Tarte, ColourPop, Revlon. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPopRevlone.l.f. CosmeticsKylie CosmeticsToo FacedNYX Professional MakeupKosasMACEssenceMilk MakeupBenefit CosmeticsCoverGirlRimmelHourglassRevolution Beauty
Oct 202513.9%11.3%9.2%7.6%9.2%7.6%6.2%1.5%2.8%3.4%3.4%2.3%3.4%2.3%2.3%1.9%5.1%1.5%0.73%0.84%0.68%0.5%0.68%0.56%0.31%0.37%0.25%0.17%
Nov 202518.2%10%5.4%6.6%22.3%6.6%4.5%1.3%1.6%3.7%2.5%2.5%2.5%1.6%1.3%1.1%2%2.5%0.5%0.74%0.6%0.33%0.49%0.4%0.18%0.22%0.18%0.15%
Dec 202521.3%11.6%7.8%7.8%7.8%7.8%5.2%1.9%2.3%3.5%2.9%2.3%2.9%2.3%1.9%1.6%2.3%1.9%0.72%0.7%0.85%0.42%0.7%0.47%0.31%0.38%0.21%0.17%
Jan 202613.9%9.3%7.6%7.6%11.3%7.6%5.1%2.3%3.4%3.4%3.4%2.3%2.8%2.8%2.3%1.5%6.2%1.9%0.82%0.84%0.69%0.5%0.69%0.46%0.38%0.38%0.21%0.17%
Feb 202613.7%11.2%9.2%7.5%9.2%7.5%6.2%2.3%2.8%3.4%2.8%2.3%2.8%2.3%2.3%1.5%6.2%1.5%0.84%0.83%0.83%0.5%0.83%0.45%0.45%0.37%0.25%0.17%
Mar 202615.5%12.6%8.5%8.5%6.9%6.9%5.7%3.1%3.1%3.8%3.1%3.1%3.1%2.5%2.1%1.7%2.5%1.7%0.81%0.93%0.76%0.62%0.76%0.51%0.42%0.42%0.23%0.15%
Apr 202614%11.5%9.5%9.5%7.7%7.7%6.3%3.5%2.8%3.5%2.8%2.8%2.3%2.3%2.3%1.9%1.9%1.6%0.87%1%0.85%0.62%0.85%0.57%0.47%0.47%0.26%0.14%
May 202613.2%10.8%8.9%8.9%7.3%5.9%4.9%3.3%2.7%4%2.7%2.7%7.3%2.2%2.2%2.2%4%1.8%0.81%0.98%0.8%0.59%0.65%0.44%0.44%0.36%0.24%0.13%
Jun 202615.3%10.3%10.3%8.5%6.9%5.7%4.6%3.8%3.1%3.8%3.1%2.5%3.1%2.5%2.1%2.1%4.6%1.7%0.91%1.1%0.76%0.7%0.62%0.51%0.42%0.42%0.28%0.19%
Jul 202617.5%9.6%9.6%7.9%7.9%7.9%5.3%3.5%2.9%3.5%2.9%2.4%2.9%2.9%2.4%1.9%1.9%1.6%0.88%0.87%0.87%0.7%0.71%0.47%0.39%0.39%0.21%0.17%
Aug 202617.3%9.5%9.5%7.8%9.5%6.3%5.2%4.2%2.8%3.5%2.8%2.8%2.8%2.3%2.3%1.9%1.9%1.6%0.87%1%0.85%0.69%0.7%0.47%0.38%0.38%0.21%0.17%
Sep 202617.4%9.5%9.5%7.8%7.8%6.4%5.2%5.2%3.5%3.5%2.8%2.8%2.8%2.3%2.3%1.9%1.9%1.6%0.87%0.86%0.86%0.85%0.57%0.47%0.38%0.38%0.31%0.17%

  1. 1.Charlotte Tilbury

    17.4%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Estée Lauder

    9.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Maybelline

    9.5%

    Moved from 4th to 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clinique

    7.8%

    Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Huda Beauty

    7.8%

    Moved from 3rd to 5th. 673K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Rare Beauty

    6.4%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Fenty Beauty

    5.2%

    Held 7th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Morphe

    5.2%

    Held 8th. 450K estimated branded searches, +22.3% vs prior month. Share +1 points.

  9. 9.L'Oréal Paris

    3.5%

    Moved from 11th to 9th. 301K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  10. 10.NARS

    3.5%

    Moved from 9th to 10th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bobbi Brown

    2.8%

    Moved from 10th to 11th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Makeup by Mario

    2.8%

    Held 12th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Tarte

    2.8%

    Held 13th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.ColourPop

    2.3%

    Held 14th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Revlon

    2.3%

    Held 15th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  16. 16.e.l.f. Cosmetics

    1.9%

    Held 16th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  17. 17.Kylie Cosmetics

    1.9%

    Held 17th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  18. 18.Too Faced

    1.6%

    Held 18th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  19. 19.NYX Professional Makeup

    0.87%

    Moved from 20th to 19th. 75.3K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.Kosas

    0.86%

    Moved from 19th to 20th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  21. 21.MAC

    0.86%

    Held 21st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  22. 22.Essence

    0.85%

    Moved from 23rd to 22nd. 73.6K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  23. 23.Milk Makeup

    0.57%

    Moved from 22nd to 23rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  24. 24.Benefit Cosmetics

    0.47%

    Held 24th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  25. 25.CoverGirl

    0.38%

    Held 25th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  26. 26.Rimmel

    0.38%

    Held 26th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  27. 27.Hourglass

    0.31%

    Held 27th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.1 points.

  28. 28.Revolution Beauty

    0.17%

    Held 28th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clinique and its closest rivals

Every comparison with Clinique

43 comparisons

How has branded search demand for Clinique changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Clinique’s share of searches among makeup and cosmetics brands worldwide peaked at 9.5% in April 2026 and was lowest at 6.6% in November 2025.
  • Across the 12 months ending September 2026, Clinique rose from 5th to 4th among makeup and cosmetics brands worldwide.

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

6 changes

  1. In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 9th among makeup and cosmetics brands worldwide, with 3.5% of the searches.

  2. In September 2026, Morphe gained share of searches among makeup and cosmetics brands worldwide, from 4.2% to 5.2%.

  3. In September 2026, Huda Beauty lost share of searches among makeup and cosmetics brands worldwide, from 9.5% to 7.8%.

  4. In September 2026, Clinique rose from 5th to 4th among makeup and cosmetics brands worldwide.

  5. In September 2026, Essence rose from 23rd to 22nd among makeup and cosmetics brands worldwide.

  6. In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide.

How are Clinique’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clinique

Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clinique compete?

Clinique is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands7th of 224.8%Show ranking
Moisturizer brands7th of 117.5%Show ranking
Makeup and cosmetics brands4th of 287.8%Shown above
Eye creams5th of 610.2%Show ranking
Eye makeup remover brands6th of 710.7%Show ranking
Eyeshadow brands4th of 1512.7%Show ranking
Tinted sunscreen brands3rd of 816.2%Show ranking
Lipstick brands3rd of 716.2%Show ranking
Make up remover4th of 617.6%Show ranking
Cleansing balm brands1st of 749.5%Show ranking
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