Clinique vs L'Oréal Paris:Which is more popular?
In September 2026, Clinique had more branded searches than L'Oréal Paris among makeup and cosmetics brands worldwide. Clinique had about 673,000 branded searches, while L'Oréal Paris had 301,000. Clinique made up 7.3% of all makeup and cosmetics brand searches we track, and L'Oréal Paris accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Clinique and L'Oréal Paris each appeared in two of the five answers. Clinique was mentioned before L'Oréal Paris in two out of three answers that named either.
Who do people search for more?
Clinique, about 2 searches for every 1 for L'Oréal Paris
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Clinique, named ahead of L'Oréal Paris in 2 of 3 answers
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clinique and L'Oréal Paris were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clinique was listed before L'Oréal Paris in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clinique or L'Oréal Paris more popular in search?
This chart shows how often people search Google for Clinique and L'Oréal Paris by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clinique, L'Oréal Paris. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Clinique | Huda Beauty | NYX Professional Makeup | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.1% | 10.6% | 8.7% | 7.2% | 8.7% | 6.5% | 7.2% | 5.9% | 1.4% | 2.6% | 3.2% | 3.2% | 2.1% | 3.2% | 2.1% |
| Nov 2025 | 17.3% | 9.5% | 5.2% | 6.3% | 21.1% | 5.6% | 6.3% | 4.3% | 1.3% | 1.6% | 3.5% | 2.3% | 2.3% | 2.3% | 1.6% |
| Dec 2025 | 20% | 10.9% | 7.3% | 7.3% | 7.3% | 6.7% | 7.3% | 4.9% | 1.8% | 2.2% | 3.3% | 2.7% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 12.9% | 8.6% | 7.1% | 7.1% | 10.5% | 7.9% | 7.1% | 4.7% | 2.1% | 3.2% | 3.2% | 3.2% | 2.1% | 2.6% | 2.6% |
| Feb 2026 | 12.7% | 10.4% | 8.6% | 7% | 8.6% | 7.8% | 7% | 5.7% | 2.1% | 2.6% | 3.1% | 2.6% | 2.1% | 2.6% | 2.1% |
| Mar 2026 | 14.5% | 11.8% | 7.9% | 7.9% | 6.5% | 7.2% | 6.5% | 5.3% | 2.9% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% |
| Apr 2026 | 13% | 10.7% | 8.8% | 8.8% | 7.2% | 8% | 7.2% | 5.9% | 3.2% | 2.6% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% |
| May 2026 | 12.3% | 10.1% | 8.3% | 8.3% | 6.8% | 7.5% | 5.5% | 4.5% | 3% | 2.5% | 3.7% | 2.5% | 2.5% | 6.8% | 2% |
| Jun 2026 | 14.1% | 9.5% | 9.5% | 7.8% | 6.4% | 8.6% | 5.2% | 4.3% | 3.5% | 2.9% | 3.5% | 2.9% | 2.3% | 2.9% | 2.3% |
| Jul 2026 | 16.3% | 8.9% | 8.9% | 7.3% | 7.3% | 8.1% | 7.3% | 4.9% | 3.3% | 2.7% | 3.3% | 2.7% | 2.2% | 2.7% | 2.7% |
| Aug 2026 | 16.1% | 8.8% | 8.8% | 7.2% | 8.8% | 8% | 5.9% | 4.8% | 3.9% | 2.6% | 3.2% | 2.6% | 2.6% | 2.6% | 2.2% |
| Sep 2026 | 16.3% | 9% | 9% | 7.3% | 7.3% | 6.8% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% |
How has the Clinique and L'Oréal Paris comparison changed over the last 12 months?
3 findings
- Clinique was ahead of L'Oréal Paris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among makeup and cosmetics brands worldwide moved from 7.2% to 7.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among makeup and cosmetics brands worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 10th among makeup and cosmetics brands worldwide, with 3.3% of the searches.
In September 2026, Clinique rose from 6th to 4th among makeup and cosmetics brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clinique’s and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clinique
1 branded search term
- clinique
L'Oréal Paris
1 branded search term
- loralparis
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