How popular isKylie Cosmetics in search?
In September 2026, there were an estimated 165K branded searches for Kylie Cosmetics worldwide which is down 70% over the last 12 months. Kylie Cosmetics holds 2.1% estimated Share of Search among makeup and cosmetics brands worldwide and is ranked 16th of 27 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury18.8%Estée Lauder10.3%
Maybelline10.3%
Huda Beauty8.4%
Rare Beauty6.9%
Fenty Beauty5.6%
Morphe5.6%- +7 more
e.l.f. Cosmetics2.1%
Kylie Cosmetics2.1%Too Faced1.7%
- +10 more
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Which makeup and cosmetics brands compete with Kylie Cosmetics?
Share of Search by month for Charlotte Tilbury, Estée Lauder, Maybelline, Huda Beauty, Rare Beauty, Fenty Beauty, Morphe, L'Oréal Paris, NARS, Bobbi Brown, Makeup by Mario, Tarte, ColourPop, Revlon, e.l.f. Cosmetics, Kylie Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | Too Faced | NYX Professional Makeup | Kosas | MAC | Essence | Milk Makeup | Benefit Cosmetics | CoverGirl | Rimmel | Hourglass | Revolution Beauty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 12.2% | 10% | 10% | 8.2% | 6.7% | 1.7% | 3% | 3.7% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% | 1.7% | 0.79% | 0.91% | 0.74% | 0.54% | 0.74% | 0.61% | 0.33% | 0.41% | 0.27% | 0.18% |
| Nov 2025 | 19.5% | 10.7% | 5.8% | 23.9% | 7.1% | 4.8% | 1.4% | 1.8% | 3.9% | 2.6% | 2.6% | 2.6% | 1.8% | 1.4% | 1.2% | 2.1% | 2.6% | 0.54% | 0.79% | 0.64% | 0.35% | 0.53% | 0.43% | 0.19% | 0.24% | 0.19% | 0.16% |
| Dec 2025 | 23.1% | 12.6% | 8.4% | 8.4% | 8.4% | 5.7% | 2.1% | 2.5% | 3.8% | 3.1% | 2.5% | 3.1% | 2.5% | 2.1% | 1.7% | 2.5% | 2.1% | 0.78% | 0.76% | 0.93% | 0.46% | 0.76% | 0.51% | 0.34% | 0.42% | 0.23% | 0.19% |
| Jan 2026 | 15.1% | 10% | 8.3% | 12.3% | 8.3% | 5.5% | 2.5% | 3.7% | 3.7% | 3.7% | 2.5% | 3% | 3% | 2.5% | 1.7% | 6.8% | 2% | 0.89% | 0.91% | 0.74% | 0.54% | 0.74% | 0.5% | 0.41% | 0.41% | 0.22% | 0.18% |
| Feb 2026 | 14.8% | 12.1% | 10% | 10% | 8.2% | 6.7% | 2.4% | 3% | 3.7% | 3% | 2.4% | 3% | 2.4% | 2.4% | 1.6% | 6.7% | 1.6% | 0.91% | 0.9% | 0.9% | 0.54% | 0.9% | 0.49% | 0.49% | 0.4% | 0.27% | 0.18% |
| Mar 2026 | 16.9% | 13.7% | 9.3% | 7.6% | 7.6% | 6.2% | 3.4% | 3.4% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 2.3% | 1.9% | 2.8% | 1.9% | 0.89% | 1% | 0.83% | 0.68% | 0.83% | 0.56% | 0.46% | 0.46% | 0.25% | 0.17% |
| Apr 2026 | 15.5% | 12.7% | 10.4% | 8.5% | 8.5% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 3.1% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% | 1.7% | 0.96% | 1.1% | 0.94% | 0.69% | 0.94% | 0.63% | 0.51% | 0.51% | 0.28% | 0.15% |
| May 2026 | 14.5% | 11.9% | 9.8% | 8% | 6.5% | 5.3% | 3.6% | 2.9% | 4.4% | 2.9% | 2.9% | 8% | 2.4% | 2.4% | 2.4% | 4.4% | 2% | 0.89% | 1.1% | 0.88% | 0.64% | 0.72% | 0.48% | 0.48% | 0.39% | 0.26% | 0.14% |
| Jun 2026 | 16.8% | 11.3% | 11.3% | 7.6% | 6.2% | 5.1% | 4.1% | 3.4% | 4.1% | 3.4% | 2.8% | 3.4% | 2.8% | 2.3% | 2.3% | 5.1% | 1.9% | 1% | 1.2% | 0.83% | 0.76% | 0.68% | 0.56% | 0.45% | 0.45% | 0.3% | 0.2% |
| Jul 2026 | 19% | 10.4% | 10.4% | 8.5% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 3.1% | 2.6% | 3.1% | 3.1% | 2.6% | 2.1% | 2.1% | 1.7% | 0.96% | 0.94% | 0.94% | 0.76% | 0.77% | 0.51% | 0.42% | 0.42% | 0.23% | 0.19% |
| Aug 2026 | 18.8% | 10.3% | 10.3% | 10.3% | 6.9% | 5.6% | 4.6% | 3.1% | 3.8% | 3.1% | 3.1% | 3.1% | 2.5% | 2.5% | 2.1% | 2.1% | 1.7% | 0.94% | 1.1% | 0.93% | 0.75% | 0.76% | 0.51% | 0.41% | 0.41% | 0.23% | 0.19% |
| Sep 2026 | 18.8% | 10.3% | 10.3% | 8.4% | 6.9% | 5.6% | 5.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% | 2.5% | 2.5% | 2.1% | 2.1% | 1.7% | 0.94% | 0.93% | 0.93% | 0.92% | 0.62% | 0.51% | 0.42% | 0.42% | 0.34% | 0.19% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.8% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 10.3% | 823K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 10.3% | 823K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 673K | -18.2% | -1.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.9% | 550K | 0% | 0 points | |
| 6, held 6th | 5.6% | 450K | 0% | 0 points | |
| 7, held 7th | 5.6% | 450K | +22.3% | +1 points | |
| 8, moved from 10th to 8th | 3.8% | 301K | +22.4% | +0.7 pointsmoved from 10th to 8th | |
| 9, moved from 8th to 9th | 3.8% | 301K | 0% | 0 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 3.1% | 246K | 0% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | 3.1% | 246K | 0% | 0 points | |
| 12, held 12th | 3.1% | 246K | 0% | 0 points | |
| 13, held 13th | 2.5% | 201K | 0% | 0 points | |
| 14, held 14th | 2.5% | 201K | 0% | 0 points | |
| 15, held 15th | 2.1% | 165K | 0% | 0 points | |
| 16, held 16th | 2.1% | 165K | 0% | 0 points | |
| 17, held 17th | 1.7% | 135K | 0% | 0 points | |
| 18, moved from 19th to 18th | 0.94% | 75.3K | 0% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.93% | 74K | -18.2% | -0.2 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.93% | 74K | 0% | 0 points | |
| 21, moved from 22nd to 21st | 0.92% | 73.6K | +22.3% | +0.2 pointsmoved from 22nd to 21st | |
| 22, moved from 21st to 22nd | 0.62% | 49.5K | -18.2% | -0.1 pointsmoved from 21st to 22nd | |
| 23, held 23rd | 0.51% | 40.5K | 0% | 0 points | |
| 24, held 24th | 0.42% | 33.1K | 0% | 0 points | |
| 25, held 25th | 0.42% | 33.1K | 0% | 0 points | |
| 26, held 26th | 0.34% | 27.1K | +49.7% | +0.1 points | |
| 27, held 27th | 0.19% | 14.8K | 0% | 0 points |
18.8%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
10.3%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
10.3%
Moved from 4th to 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
8.4%
Moved from 3rd to 4th. 673K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
6.9%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share 0 points.
5.6%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Morphe5.6%
Held 7th. 450K estimated branded searches, +22.3% vs prior month. Share +1 points.
3.8%
Moved from 10th to 8th. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
9.
NARS
3.8%
Moved from 8th to 9th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Bobbi Brown
3.1%
Moved from 9th to 10th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.1%
Held 11th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Tarte3.1%
Held 12th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
13.
ColourPop2.5%
Held 13th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Revlon2.5%
Held 14th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 15th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 16th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
17.
1.7%
Held 17th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
0.94%
Moved from 19th to 18th. 75.3K estimated branded searches, 0% vs prior month. Share 0 points.
19.
Kosas0.93%
Moved from 18th to 19th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
20.
MAC
0.93%
Held 20th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
21.
Essence0.92%
Moved from 22nd to 21st. 73.6K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
22.
Milk Makeup0.62%
Moved from 21st to 22nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.51%
Held 23rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
24.
CoverGirl0.42%
Held 24th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
25.
Rimmel0.42%
Held 25th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
26.
Hourglass0.34%
Held 26th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.1 points.
0.19%
Held 27th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kylie Cosmetics and its closest rivals
- Kylie Cosmetics vs ColourPop: compare search popularity
- Kylie Cosmetics vs Revlon: compare search popularity
- Kylie Cosmetics vs e.l.f. Cosmetics: compare search popularity
Kylie Cosmetics vs NYX Professional Makeup: compare search popularity- Compare Kylie Cosmetics with any brand
Every comparison with Kylie Cosmetics
10 comparisons
- Bobbi Brown vs Kylie Cosmetics
- Charlotte Tilbury vs Kylie Cosmetics
- ColourPop vs Kylie Cosmetics
- e.l.f. Cosmetics vs Kylie Cosmetics
- Kylie Cosmetics vs Makeup by Mario
- Kylie Cosmetics vs Revlon
- Kylie Cosmetics vs Tarte
- Kylie Cosmetics vs Too Faced
- Kylie Cosmetics vs NYX Professional Makeup
- Kosas vs Kylie Cosmetics
How has branded search demand for Kylie Cosmetics changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kylie Cosmetics worldwide fell from 550K to 165K.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide decreased from 5.5% to 2.1%.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide peaked at 6.8% in January 2026 and was lowest at 2.1% in August 2026.
- Across the 12 months ending September 2026, Kylie Cosmetics fell from 7th to 16th among makeup and cosmetics brands worldwide.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
6 changes
In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 3.8% estimated Share of Search.
In September 2026, Morphe gained estimated Share of Search among makeup and cosmetics brands worldwide, from 4.6% to 5.6%.
In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.3% to 8.4%.
In September 2026, Essence rose from 22nd to 21st among makeup and cosmetics brands worldwide.
In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide.
In September 2026, NYX Professional Makeup rose from 19th to 18th among makeup and cosmetics brands worldwide.
How is Kylie Cosmetics measured?
Brandwave collects information about searches that people make online using Kylie Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kylie cosmetics
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