Kylie Cosmetics vs Tarte:Which is searched more?
In September 2026, Tarte had more branded searches than Kylie Cosmetics among makeup and cosmetics brands worldwide. Tarte was estimated to have 246K branded searches compared to Kylie Cosmetics’ 165K, and held a 2.9% Share of Search versus Kylie Cosmetics’ 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kylie Cosmetics or Tarte?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarte, Kylie Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | Hourglass | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | Kylie Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.6% | 11.9% | 9.7% | 9.7% | 8% | 6.5% | 1.6% | 3.2% | 2.9% | 3.6% | 3.6% | 2.4% | 3.6% | 2.4% | 2.4% | 5.3% |
| Nov 2025 | 19.1% | 10.4% | 5.7% | 23.3% | 6.9% | 4.7% | 1.4% | 2.6% | 1.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.7% | 1.4% | 2.1% |
| Dec 2025 | 22.4% | 12.3% | 8.2% | 8.2% | 8.2% | 5.5% | 2% | 3.1% | 2.5% | 3.7% | 3% | 2.5% | 3% | 2.5% | 2% | 2.5% |
| Jan 2026 | 14.6% | 9.7% | 8% | 11.9% | 8% | 5.3% | 2.4% | 3.5% | 3.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2.9% | 2.4% | 6.5% |
| Feb 2026 | 14.4% | 11.8% | 9.7% | 9.7% | 7.9% | 6.5% | 2.4% | 3.2% | 2.9% | 3.5% | 2.9% | 2.4% | 2.9% | 2.4% | 2.4% | 6.5% |
| Mar 2026 | 16.4% | 13.4% | 9% | 7.4% | 7.4% | 6% | 3.3% | 3.1% | 3.3% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.2% | 2.7% |
| Apr 2026 | 15% | 12.3% | 10.1% | 8.3% | 8.3% | 6.8% | 3.7% | 3.3% | 3% | 3.7% | 3% | 3% | 2.5% | 2.5% | 2.5% | 2% |
| May 2026 | 14.1% | 11.6% | 9.5% | 7.8% | 6.4% | 5.2% | 3.5% | 2.7% | 2.8% | 4.3% | 2.8% | 2.8% | 7.8% | 2.3% | 2.3% | 4.3% |
| Jun 2026 | 16.3% | 11% | 11% | 7.4% | 6% | 4.9% | 4% | 2.9% | 3.3% | 4% | 3.3% | 2.7% | 3.3% | 2.7% | 2.2% | 4.9% |
| Jul 2026 | 18.5% | 10.2% | 10.2% | 8.3% | 8.3% | 5.6% | 3.7% | 2.8% | 3% | 3.7% | 3% | 2.5% | 3% | 3% | 2.5% | 2% |
| Aug 2026 | 18.2% | 10% | 10% | 10% | 6.7% | 5.5% | 4.5% | 3.1% | 3% | 3.7% | 3% | 3% | 3% | 2.4% | 2.4% | 2% |
| Sep 2026 | 17.9% | 9.8% | 9.8% | 8% | 6.6% | 5.4% | 5.4% | 5.2% | 3.6% | 3.6% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% | 2% |
How has the Kylie Cosmetics and Tarte comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Tarte took it in November 2025, Kylie Cosmetics took it in January 2026, Tarte took it in March 2026, Kylie Cosmetics took it in June 2026, Tarte took it in July 2026.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.3% to 2%, and its estimated monthly branded searches moved from 550K to 165K.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 4.9% to 2% in September 2026.
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kylie Cosmetics’ and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kylie Cosmetics
1 branded search term
- kylie cosmetics
Tarte
1 branded search term
- tarte
Put your own brand in this comparison
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