Brandwave

How popular isTarte in search?

In August 2026, there were an estimated 246K branded searches for Tarte worldwide which is down 33.2% over the last 11 months. Tarte holds 0.57% estimated Share of Search among kids shoe brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas47.5%
  2. Nike47.5%
  3. Clarks4.3%
  4. Tarte0.57%
  5. Bobux0.09%
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Where does Tarte compete?

Tarte is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids shoe brands4th of 50.57%Shown below
Concealer brands2nd of 519.4%Show ranking
Blush brands2nd of 521%Show ranking

Which kids shoe brands compete with Tarte?

Tarte against kids shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, Clarks, Tarte. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeClarksTarteBobux
Oct 202542.7%52.4%3.9%0.95%0.13%
Nov 202543.2%52.8%3.2%0.78%0.09%
Dec 202543.2%52.7%3.2%0.78%0.09%
Jan 202638.3%57.5%3.5%0.69%0.09%
Feb 202643%52.9%3.2%0.78%0.11%
Mar 202643.3%52.8%3.2%0.64%0.1%
Apr 202642.8%52.6%3.9%0.52%0.13%
May 202647.4%47.4%3.5%1.6%0.12%
Jun 202647.9%47.9%3.5%0.58%0.1%
Jul 202647.9%47.9%3.5%0.58%0.1%
Aug 202647.5%47.5%4.3%0.57%0.09%
Sep 2026—————

  1. 1.Adidas

    47.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Nike

    47.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Clarks

    4.3%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Tarte

    0.57%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bobux

    0.09%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tarte and its closest rivals

How has branded search demand for Tarte changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tarte worldwide fell from 368K to 246K.
  • Across the 11 months ending August 2026, Tarte’s estimated Share of Search among kids shoe brands worldwide peaked at 1.6% in May 2026 and was lowest at 0.52% in April 2026.

How did search popularity change for kids shoe brands worldwide in August 2026?

  1. In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%.

  2. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  3. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  4. Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Tarte measured?

Brandwave collects information about searches that people make online using Tarte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tarte

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How the Brand Demand Index is measured

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