Charlotte Tilbury vs Tarte:Which is searched more?
In September 2026, Charlotte Tilbury had more branded searches than Tarte among cream Bronzer brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Tarte’s 246K, and held a 16.2% Share of Search versus Tarte’s 2.7%. These are worldwide searches for English-language branded terms.
Follow Charlotte Tilbury vs Tarte and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Charlotte Tilbury or Tarte?
Compare the cream bronzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Tarte. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Charlotte Tilbury | Tarte | Anastasia Beverly Hills | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 77% | 15.9% | 3.9% | 3.2% | <0.01% |
| Nov 2025 | 62.7% | 30.5% | 4.1% | 2.7% | <0.01% |
| Dec 2025 | 73.5% | 21.6% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 85.8% | 10.6% | 2.1% | 1.4% | <0.01% |
| Feb 2026 | 81.7% | 13.7% | 2.8% | 1.9% | <0.01% |
| Mar 2026 | 80.3% | 15% | 3% | 1.7% | <0.01% |
| Apr 2026 | 82.1% | 13.8% | 2.3% | 1.9% | <0.01% |
| May 2026 | 82.6% | 10.3% | 5.7% | 1.4% | <0.01% |
| Jun 2026 | 87.6% | 9.4% | 1.9% | 1% | <0.01% |
| Jul 2026 | 80.7% | 15.1% | 2.5% | 1.7% | <0.01% |
| Aug 2026 | 79.4% | 16.2% | 2.7% | 1.8% | <0.01% |
| Sep 2026 | 79.4% | 16.2% | 2.7% | 1.8% | <0.01% |
How has the Charlotte Tilbury and Tarte comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Tarte in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among cream Bronzer brands worldwide moved from 15.9% to 16.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among cream Bronzer brands worldwide moved from 3.9% to 2.7%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for cream Bronzer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Other head-to-heads among cream Bronzer brands
How each brand is measured
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
Tarte
1 branded search term
- tarte
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.